The article emphasizes the complexity communicators face in navigating SEO and content trends. Louisa Frahm, SEO director at ESPN, highlights the importance of clarity and purpose in search-friendly content creation. She warns against overcomplicating SEO strategies and emphasizes that people search with specific intentions. Additionally, the rising influence of AI in SEO practices is noted, with Frahm acknowledging both its inevitability and its current inaccuracies. Her 'SEO Commandments' encapsulate key mistakes to avoid, encouraging straightforwardness in approach.
Communicators can occasionally get caught up in the weeds of shifting SEO and content trends.
Remember, people search with a purpose.
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