Smartphones now dominate global web traffic, comprising 64% of all usage, a trend that has accelerated since mid-2023. This increase, noted as a record, highlights a steady growth pattern with mobile traffic rising for eight consecutive quarters. Regionally, Asia leads this shift with 71.3% of its web traffic generated from mobile devices, outpacing the Americas and Europe, which hover around 50%. The data also reveals that Android takes a dominant share of 72.72% of mobile web traffic, compared to iOS at 26.92%.
Smartphones now account for 64% of global web traffic, reflecting an ongoing trend towards mobile browsing, particularly strong in Asia where it reaches 71.3%.
The significant increase in mobile web traffic from just 62.71% last quarter showcases the ongoing growth and shift in user preferences towards smartphones.
With eight consecutive quarters of growth, mobile web traffic continues to rise, indicating a clear trend of users favoring smartphones over traditional devices.
Android holds a commanding lead in mobile web traffic, accounting for 72.72%, while iOS follows with 26.92%, reflecting broader smartphone market trends.
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