Recent findings from the TouchPoints survey indicate a pivotal shift in media consumption among adults in Great Britain: for the first time, mobile phone usage surpasses traditional TV viewing. On average, people over 15 spend 3 hours and 21 minutes on their mobiles compared to 3 hours and 16 minutes watching TV. Overall screen time has increased to 7.5 hours daily, reflecting the rise in mobile device engagement. The study reveals that mobile usage remains consistently high throughout the day, marking it as a vital aspect of modern life.
The survey provides clear evidence that mobile phones have become the dominant medium for media consumption, surpassing traditional TV viewing for the first time in history.
It marks a significant shift in media behavior, with daily average screen time increasing from 6.5 hours a decade ago to 7.5 hours, demonstrating our dependence on screens.
Dan Flynn noted that mobile phones are now 'always on, always within reach,' highlighting their central role in how individuals consume content and connect with others.
The findings emphasize that younger demographics show particularly dramatic changes in habits, with mobile media becoming a constant companion throughout the day.
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