LinkedIn has expanded its Media Rating Council (MRC) accreditation to include four video ad metrics, enhancing the trustworthiness of its data for video marketers. The MRC accreditation process ensures that measurement and reporting systems comply with industry standards, focusing on ethical operations and transparency. This follows LinkedIn's initial accreditation for some display ad metrics in 2023. Advertisers can easily identify accredited metrics in Campaign Manager, denoting credibility in their advertising efforts on LinkedIn's platforms.
We've received new MRC accreditation for four video ad metrics on LinkedIn: gross impressions, net impressions, gross clicks, and net clicks. These video accreditations are applicable on LinkedIn.com and the LinkedIn mobile app to ads within Desktop, Mobile Web, and Mobile In-App for In-Feed Video Ads.
If a metric is accredited by the MRC, a tool tip noting the accreditation is present when you click on the metric name in Campaign Manager. All metrics without a tool tip are not accredited by the MRC.
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