Google Ads is fantastic, but it does not have a dynamic ValueTrack parameter for campaign names (like it does for {adgroupid} or {keyword}). Because Google Ads can't dynamically inject the correct campaign name, HubSpot's tracking is forced to hardcode the utm_campaign name and the hsa_cam (Campaign ID) into your tracking template at the campaign level.
We view media quality as an engine for growth. What we hear consistently from brands is, 'Prove to us that media quality drives higher ROI and higher efficiency.' Advertisers increasingly demand verification providers demonstrate concrete performance improvements from premium placements rather than simply protecting against brand safety risks.
