#push-notifications

#push-notifications

YouTube is expanding its test of variable channel subscriber notification frequency, which reduces the amount of push notifications that are sent to subscribers if they don't regularly engage with a channel's content. YouTube originally launched its variable notifications as a test last March, with the aim of reducing overwhelm, which can often lead to people switching off push notifications entirely. And that experiment has obviously gone well, because now, YouTube is expanding it to more subscribers.

As you can see in these examples, Reddit's Reminder Ads come with a "Remind Me" CTA button, which, when tapped, will opt that user into a push notification for your launch/event/announcement on the day of the event.

Earlier this year, during the college basketball event known as March Madness, the biggest sports gambling apps were lighting up Eden Iscil's phone with notifications. From sunrise to late evening, they kept inviting him to wager on games, players, and teams. But the apps didn't know that Iscil wasn't actually interested in placing bets or winning money. In fact, Iscil isn't a "sports person" and had never gambled on sports before downloading the FanDuel, DraftKings, and BetMGM apps.