"Earlier this year, during the college basketball event known as March Madness, the biggest sports gambling apps were lighting up Eden Iscil's phone with notifications. From sunrise to late evening, they kept inviting him to wager on games, players, and teams. But the apps didn't know that Iscil wasn't actually interested in placing bets or winning money. In fact, Iscil isn't a "sports person" and had never gambled on sports before downloading the FanDuel, DraftKings, and BetMGM apps."
"Iscil made that conclusion after spending a few weeks on the frontlines of online sports gambling, learning firsthand what millions of Americans have already experienced: Sportsbooks can now reach customers anywhere with marketing messages designed to reel them in, using notifications tailored to their betting preferences. "That's just another level of access these gambling companies didn't have previously," Iscil says, noting that people typically placed their wagers at casinos or sportsbooks prior to the nationwide legalization of online gambling in 2018."
Major sports gambling apps sent frequent push notifications during events like March Madness, repeatedly inviting users to wager on games, players, and teams. A researcher who had never gambled downloaded FanDuel, DraftKings, and BetMGM to study notification practices. A consumer advocacy group recommended banning sports betting advertising, especially push notifications, and advised users to turn off alerts. Sportsbooks now send tailored marketing messages directly to users, increasing access compared with pre-2018 wagering at casinos. Experts say notifications and app design encourage more gambling time and spending, and lawsuits allege these tactics systematically target users to keep them spending.
Read at Mashable India
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