"YouTube is expanding its test of variable channel subscriber notification frequency, which reduces the amount of push notifications that are sent to subscribers if they don't regularly engage with a channel's content. YouTube originally launched its variable notifications as a test last March, with the aim of reducing overwhelm, which can often lead to people switching off push notifications entirely. And that experiment has obviously gone well, because now, YouTube is expanding it to more subscribers."
"We're continuing to run a small experiment that will impact viewers who are subscribed to a channel and have set the notifications to All' for the channel. In the experiment: Viewers who haven't recently engaged with a channel, despite having been sent recent push notifications, will not receive push notifications. Notifications will still be available via the notification inbox in the YouTube app, and content will still be viewable on the Subscriptions feed on both desktop and mobile."
YouTube is expanding a test that limits push notifications to subscribers who do not regularly engage with a channel's content. The experiment began last March to reduce notification overwhelm that can cause users to disable all push notifications. The test affects viewers subscribed with notifications set to "All"; those who have not recently engaged will not receive push notifications, while notifications remain in the app inbox and content stays visible in the Subscriptions feed. Channels that upload infrequently are excluded, and actively engaged viewers with device notifications enabled will continue to receive push alerts. The goal is to prevent users from turning off all notifications.
Read at www.socialmediatoday.com
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