#subscriber-engagement
#subscriber-engagement

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Practical Ecommerce

A Better Ecommerce Newsletter

Email marketing has a significant return on investment, with some surveys showing up to $40 for every $1 invested by 2024.

Merchants should shift from offering discounts to providing informative content in email marketing to encourage engagement and purchases. [ more ]

Hubspot

Opt-in emails are crucial to avoid annoying subscribers and maintain a clean email marketing strategy.

Opt-in emails should be worded to encourage sign-ups without being pushy. [ more ]

beehiiv Blog

Focus on creating emails that connect emotionally with subscribers.

Regularly analyze metrics, innovate, and become indispensable in email marketing. [ more ]

Email On Acid

Email marketing is similar to dating and requires playing fair.

There are 10 common mistakes that can cause email marketers to lose subscribers. [ more ]

TechCrunch

TikTok is testing a new feature called Sub Space, which allows creators to interact with their subscribers through threads and polls.

Sub Space could entice regular viewers to sign up for a subscription in order to get exclusive access to streamers. [ more ]

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