The article discusses how retargeting is not limited to ad platforms but can also be effectively utilized in email marketing. By sending targeted follow-up emails to subscribers who clicked on specific links, marketers can remind them of their interests without overwhelming them. The strategy employed by Simone Verde, COO of Stacked Marketer, exemplifies this approach; he increased email frequency and used first-party data to enhance engagement and conversion rates, especially in light of upcoming promotional campaigns.
Sending follow-up emails based on what subscribers click can turn interest into action, boost conversions, and do it all without overwhelming your list.
Rather than reaching out to those who abandoned a cart, you send targeted emails to people who clicked specific links in your previous emails.
Verde understands that high frequency exposure typically leads to high conversion rates no matter what the medium - TV ads, Meta Ads, billboards, etc.
It made perfect sense to set up retargeting emails based on first-party data showing which newsletter ads our leads are interested in.
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