#retargeting

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The Drum
1 month ago
Marketing

Combating cookieless: Why opt-in, people-based marketing will replace third-party cookies

Embrace people-based marketing in a cookieless era for precise targeting.
Third-party cookies limit retargeting capabilities and create disjointed customer experiences. [ more ]
Sfgate
1 month ago
Marketing

7 LinkedIn Retargeting Strategies: Drive Conversions with Precision

Retargeting on LinkedIn can nurture prospects post-engagement.
LinkedIn users have 2x more buying power than the average online audience. [ more ]
Benzinga
3 months ago
Marketing

Bitmedia Partners With UBIDEX To Accumulate TOP-Quality Traffic And Boost Conversions In iGaming Niche

Bitmedia.IO and UBIDEX have formed a partnership to improve retargeting and retention solutions for the iGaming industry.
UBIDEX brings expertise in retargeting and user engagement, which aligns with Bitmedia.IO's focus on delivering targeted traffic to the iGaming industry. [ more ]
Digiday
3 months ago
Marketing tech

'Pretty hacky': Decoding publishers' concerns over Google's Privacy Sandbox's Protected Audiences API

Publishers are feeling left out of the conversation around Google's Privacy Sandbox and the Protected Audiences API.
The Protected Audiences API lacks transparency and reporting, causing concerns for publishers. [ more ]
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