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Marketing tech
fromThe Drum
3 weeks ago

Inside AB InBev's surreal retargeting ads that are nothing like retargeting ads

AB InBev uses generative AI to create personalized retargeting videos that imagine alternate outcomes for cart abandoners to drive checkouts and social sharing.
fromInc
4 weeks ago

How to Drive More Sales Before December 31

Right now, it's the fourth quarter. The finish line is in sight, and how you close out the year can make or break your overall success. This isn't the time to play small-it's the time to swing big. At my own $119 million company, PostcardMania, Q4 is one of our busiest and most profitable seasons. In fact, along with Q1, it consistently drives the most growth.
Marketing
fromAdExchanger
3 months ago

Bid Collision Is Dead, Long Live Smart Retargeting | AdExchanger

Since 2019, the digital ad ecosystem has been playing by new rules, most notably with first-price auctions, where the highest bid wins and pays exactly what was offered.
Marketing
Marketing tech
fromMarTech
6 months ago

How one newsletter tripled paid membership revenue with retargeting emails | MarTech

Retargeting via email can effectively boost conversions by sending follow-up messages based on subscriber engagement.
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