fromAdExchanger2 weeks agoBid Collision Is Dead, Long Live Smart Retargeting | AdExchangerSince 2019, the digital ad ecosystem has been playing by new rules, most notably with first-price auctions, where the highest bid wins and pays exactly what was offered.Marketing
Marketing techfromMarTech3 months agoHow one newsletter tripled paid membership revenue with retargeting emails | MarTechRetargeting via email can effectively boost conversions by sending follow-up messages based on subscriber engagement.