#omnichannel-commerce

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EMARKETER
1 month ago
Artificial intelligence

Digital retailers want to use AI to get hyperpersonal in 2024

72% of US digital retailers prioritize generative AI and omnichannel commerce this year.
Content personalization is a top area for AI, leading to hyperpersonalized experiences. [ more ]
Marketing Dive
2 months ago
Marketing

Pacsun unites commerce channels with first-party data solution

Retailers are seeking to unify the commerce experience across various channels by leveraging partnerships for data-driven insights and personalized messaging.
Activating first-party data is crucial for retailers to meet the changing needs of consumers in an omnichannel commerce strategy. [ more ]
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