#data-driven-strategy

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Marketing tech
fromForbes
1 month ago

20 Common Mistakes In Personalized Marketing (And How To Avoid Them)

Personalized marketing must be executed thoughtfully to foster customer connections; misuse can lead to invasiveness and damage brand trust.
fromThe Drum
1 month ago

How retail media and reliable ROI data are reshaping the video ad landscape

Marketers believe that digital channels have higher effectiveness... But when we add actual data, we see that perception doesn't match reality.
Marketing tech
#digital-marketing
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