#data-driven-strategy
#data-driven-strategy

Marketing tech

Can An AI Solution Fix Misaligned Marketing Orgs? | AdExchanger

Marketing

Marketing looks successful, but misses what matters | MarTech

Marketing

The Great Marketing Declutter are you surviving, striving, or thriving

fromInc

Marketing

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.

Can An AI Solution Fix Misaligned Marketing Orgs? | AdExchanger

Opal's Gem AI solution aims to unify marketing efforts and streamline collaboration among teams using natural language processing.

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.

The Great Marketing Declutter are you surviving, striving, or thriving

Marketers must identify their group—survivors, strivers, or thrivers—to navigate challenges effectively in a disrupted environment.

fromInc

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.

more#marketing

#ai-adoption

18 hours ago

Here's how to jump-start your company's AI transformation in 90 days

AI adoption is crucial for organizations to remain competitive and create value in a rapidly changing market.

Managers and Executives Disagree on AI-and It's Costing Companies

AI has transitioned from consideration to commitment in large organizations, with significant budgets and expectations for transformative results.

18 hours ago

Here's how to jump-start your company's AI transformation in 90 days

AI adoption is crucial for organizations to remain competitive and create value in a rapidly changing market.

Managers and Executives Disagree on AI-and It's Costing Companies

AI has transitioned from consideration to commitment in large organizations, with significant budgets and expectations for transformative results.

Dozens of AI disease-prediction models were trained on dubious data

Dubious data sets used in AI models for stroke and diabetes risk may lead to flawed clinical decisions.

Growth hacking

Marketing impact. Facts, with receipts

Only 5-20% of business growth is driven by marketing; key strategies can elevate effectiveness beyond this range.

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective in editorial tasks and creative processes.

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective for tasks like sales, creative production, and marketing.

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective in editorial tasks and creative processes.

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective for tasks like sales, creative production, and marketing.

more#ai-in-publishing

#ai

from24/7 Wall St.

Tech industry

"Every Chip Is Getting Used Instantly" - Here's Why Google's AI Dominance May Be Unstoppable

fromStreetsblog USA

Cars

Can This Tool Predict Where Your City's Next Car Crash Will Happen? - Streetsblog USA

fromFortune

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.

Business intelligence

Golden Analytics launches: Users decide how much BI work AI does

in 4 months

The Real AI Race Isn't About Models or Data. It's About Context.

The main issue with AI in companies is a lack of context, not problems with models or data.

To Succeed with AI, You've Got to Nail the Basics

Smart people and companies mistakenly believe that AI can mask existing process flaws instead of exposing them.

Tech industry

from24/7 Wall St.

"Every Chip Is Getting Used Instantly" - Here's Why Google's AI Dominance May Be Unstoppable

Google's dominance in AI chip ownership positions it as the future leader in technology.

Cars

fromStreetsblog USA

Can This Tool Predict Where Your City's Next Car Crash Will Happen? - Streetsblog USA

A new AI tool, StreetVision, predicts traffic crash hotspots to enhance road safety and inform preventive measures.

fromFortune

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.

Golden Analytics launches: Users decide how much BI work AI does

Golden Analytics launches an AI-native platform to enhance analytics by reducing mechanical tasks and increasing user insight.

in 4 months

The Real AI Race Isn't About Models or Data. It's About Context.

The main issue with AI in companies is a lack of context, not problems with models or data.

To Succeed with AI, You've Got to Nail the Basics

Smart people and companies mistakenly believe that AI can mask existing process flaws instead of exposing them.

YouTube Will Stop Showing Ads If You Just Engage Hard Enough

YouTube introduces a feature that reduces ads during livestreams based on viewer engagement in chat.

Law

fromCommunity

How AI Improves Docket Research with Protege in CourtLink

AI integration in docket research enhances efficiency and decision-making for legal professionals.

Deliverability

fromAWeber

How to Improve Your Email Open Rates as a Small Business

Open rates are crucial indicators of email marketing success, influenced by subject lines, timing, deliverability, file size, and list quality.

Social justice

The Cobra Effect: why managing by metrics backfires

The 3.5% rule for protest success is not a guaranteed metric and can lead to misguided strategies.

fromThedrum

Social media marketing

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.

Careers

4 myths about AI in hiring, debunked

AI in hiring can reduce bias compared to human recruiters, challenging common misconceptions about its fairness.

Atlanta Braves

fromBattery Power

What heuristic should the Braves use for ABS challenges?

The Braves have started the season strong, leading in several metrics despite struggles with the ABS challenge system.

The productivity question AI forces us to ask

Productivity tools increase capabilities but also raise expectations, leading to a cycle of anxiety and an overwhelming pace of work.

Information security

How AI could drive cyber investigation tools from niche to core stack

The rise of AI presents new cybersecurity risks, necessitating a shift from traditional defensive strategies to proactive measures against sophisticated threats.

Washington Wizards

fromESPN.com

Top 10 tips to play and win ESPN fantasy women's basketball like the pros

ESPN Fantasy Women's Basketball returns with significant changes due to a new collective bargaining agreement affecting player movement and draft strategies.

Digital life

Intellectual property law

How AI Is Threatening Platforms' Revenue Streams

Online activity and centralized digital services have created a platform-dependent society, influencing markets, labor, and consumer behavior.

fromIPWatchdog.com | Patents & Intellectual Property Law

Your AI Is Saving You Time: So What?

AI's integration into patent work has shifted from skepticism to acceptance, prompting a need to measure its true value beyond just efficiency.

fromSocial Media Examiner

17 hours ago

Advanced AI Deep Research: Uncover Insights Your Competitors Are Missing : Social Media Examiner

AI deep research mode can significantly reduce analysis time for marketers by synthesizing vast amounts of information into actionable insights.

The FSA framework explained: Why AI engines cite certain brands (and how marketers can use it)

SEO alone is insufficient; brands must adapt to answer engines using the FSA Framework: Freshness, Structure, and Authority.

AI rewards brand meaning and punishes everything else | MarTech

AI demands brand clarity for visibility, impacting long-term investment returns significantly.

fromLawSites

Centerbase Launches AI-Powered Business Intelligence Tool That Gives Firms Citation-Backed Answers from Their Own Data

Centerbase IQ is an AI tool that provides real-time insights on law firm performance using natural language queries.

fromTNW | Data-Security

Why data quality matters when working with data at scale

Data quality should be prioritized from the start to prevent costly issues later in data engineering projects.

Online marketing

On3 Tries AI Recommendations To Keep Engagement In Its Home Court

Publishers are focusing on maximizing revenue per session to counteract declines in traffic from search and social media.

Tech industry

from24/7 Wall St.

Datadog's Price Target Trimmed by Mizuho: Can This AI Monitoring Leader Deliver in Q1?

Mizuho lowered Datadog's price target to $145, maintaining an Outperform rating amid strong AI adoption and solid channel checks.

Careers

The retention risk AI misses

Job-hopping is prevalent among younger workers, necessitating companies to continuously earn employee retention through purpose and growth.

Information security

fromNextgov.com

Data is a strategic asset and a strategic vulnerability

Data is a primary strategic asset in national security, transforming into both a powerful tool and a critical vulnerability.

#artificial-intelligence

fromwww.theguardian.com

fromFairbanks Daily News-Miner

AI companies make powerful tech but they're also savvy marketers

AI models like Anthropic's Claude Mythos could expose significant software vulnerabilities, raising concerns about cybersecurity risks and potential misuse.

Business intelligence

Why AI Search Matters for Clients. How Brands Can Gain More Visibility, More Trust, and Better Conversion With the Right Strategy

Forget the Hype. Here's How AI Is Actually Changing Business Operations

AI is transforming business operations from task automation to strategic decision intelligence.

AI talk at retail events shifts to proving real results, defining a true strategy

AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.

fromwww.theguardian.com

AI companies make powerful tech but they're also savvy marketers

AI models like Anthropic's Claude Mythos could expose significant software vulnerabilities, raising concerns about cybersecurity risks and potential misuse.

fromFairbanks Daily News-Miner

Why AI Search Matters for Clients. How Brands Can Gain More Visibility, More Trust, and Better Conversion With the Right Strategy

AI Search is crucial for business growth, impacting customer acquisition, brand trust, and visibility in a digital landscape.

Forget the Hype. Here's How AI Is Actually Changing Business Operations

AI is transforming business operations from task automation to strategic decision intelligence.

AI talk at retail events shifts to proving real results, defining a true strategy

AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.

more#artificial-intelligence

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.

fromwww.housingwire.com

Interactive dashboards: A move from optional to essential

Interactive dashboards enhance speed and transparency in mortgage servicing, enabling real-time data access and faster decision-making.

14 hours ago

Google simplifies enhanced conversions in Ads | MarTech

Google simplifies conversion tracking in Ads by consolidating features and allowing multiple data input methods for improved accuracy.

fromApp Developer Magazine

Using AI isn't the same as getting value from it | MarTech

Many teams struggle to derive real value from AI due to a focus on tools rather than identifying workflow inefficiencies.

Venture

Accelerating corporate ai investment returns

AI investments are high, but many companies struggle to see measurable profit and loss impact.

Data activation and Newton's first law

Data activation is essential for business success in the AI era, requiring accessible, governed, and contextualized information to overcome inertia.

fromNieman Lab

12 hours ago

Social traffic kinda stinks for news publishers now, in 3 charts

Social media traffic to news publishers has significantly declined, with Twitter traffic down 70% since 2022.

AI Search: How Generative Engines Are Transforming Discovery (and What It Means for Marketers)

AI search transforms information retrieval by synthesizing answers from multiple sources, making it essential for businesses to adapt to this new landscape.

8 hours ago

How HubSpot became the #1 CRM in AI search [A case study]

Buyers increasingly use AI-search engines for product comparisons, prompting HubSpot to measure AI visibility with XFunnel for optimization.

Online marketing

fromVerticalResponse

AI Search: How Generative Engines Are Transforming Discovery (and What It Means for Marketers)

AI search transforms information retrieval by synthesizing answers from multiple sources, making it essential for businesses to adapt to this new landscape.

8 hours ago

How HubSpot became the #1 CRM in AI search [A case study]

Buyers increasingly use AI-search engines for product comparisons, prompting HubSpot to measure AI visibility with XFunnel for optimization.

AEO Insights: Building an Informed Answer Engine Strategy

AEO focuses on appearing in AI-generated answers, differing from SEO's goal of ranking on search engine results pages.

Careers

in 3 months

Knowing About AI Isn't Enough. Here's How to Actually Use It.

Integrating AI into daily work significantly enhances productivity and career advancement.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

The Content Strategy Mistake Almost Every Founder Makes

Timeliness and relevance are crucial for story selection in newsrooms, overshadowing credentials and personal achievements.

fromInfoWorld

18 hours ago

The hyperscalers are pricing themselves out of AI workloads

AI is challenging traditional cloud pricing models, as buyers seek exceptional value beyond brand recognition and familiar pricing strategies.

fromeLearning Industry

Custom AI Governance Services: The Missing Piece In Your L&D Strategy

Many L&D teams adopt AI tools without ensuring fairness, transparency, and accountability in their training programs.

Data, not infrastructure, must drive your AI strategy

Data centricity is essential for effective AI strategies, enabling collaboration and problem-solving across business units by making data accessible.

fromExchangewire

19 hours ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.

fromTNW | Artificial-Intelligence

Why probability, not averages, is reshaping AI decision-making

ChanceOmeters measure uncertainty directly, improving decision-making by providing odds rather than relying solely on averages.

fromForbes

The Hottest Debate In Tech: Ads In AI

The debate in AI centers on the introduction of advertising in chatbot interactions and the financial implications of running AI systems.

#ai-agents

Celonis and Oracle collaborate on identifying automation and AI opportunities

Celonis Process Intelligence Platform integrates with Oracle Cloud Infrastructure to enhance AI capabilities and optimize business processes.

Venture

Why AI Is Forcing a Rethink of Business Metrics

Celonis and Oracle collaborate on identifying automation and AI opportunities

Celonis Process Intelligence Platform integrates with Oracle Cloud Infrastructure to enhance AI capabilities and optimize business processes.

Venture

Why AI Is Forcing a Rethink of Business Metrics

Your AI initiative may be failing because you're measuring it like a legacy business

Leadership often misjudges AI initiatives by applying mature-business metrics too early, leading to premature project cancellations.

fromComputerWeekly.com

If we can't kick the habit, how do we manage AI's energy needs? | Computer Weekly

AI's energy consumption is rapidly increasing, impacting electricity prices and prompting community pushback against datacentre developments.

fromForbes

10 hours ago

How To Move From Paid Social Reach To Owned 1P-Data-Driven Connections

Brands are shifting focus from paid social ads to building direct relationships with customers through first-party data and owned channels.

fromPsychology Today

Is Algorithmic Asymmetry Reshaping How We Think?

Algorithmic asymmetry creates unequal access to information and decision-making, impacting individuals across various aspects of life.

fromMedium

Why Your AI System Is Open-Loop

Open-loop AI systems audit spending after the fact, while closed-loop systems proactively control costs through continuous measurement and adjustment.

fromZDNET

I asked 5 data leaders about how they use AI to automate - and end integration nightmares

Strong processes and AI integration are essential for businesses to effectively utilize data.

11 hours ago

What AEO rank trackers measure and why marketers need them

AEO rank trackers measure brand visibility in AI-generated answers using metrics like citations, mentions, share of voice, and sentiment.

fromArs Technica

3 days ago

AI models are terrible at betting on soccer-especially xAI Grok

AI models evaluated lost money and underperformed humans, providing reassurance to professionals concerned about job displacement.

fromExchangewire

12 hours ago

Locala Unveils Planning Agents That Push Agentic Advertising Beyond Automation

Locala launched Planning Agents to enhance the transition from strategic insights to real-world activation in marketing.

fromTheregister

Suits won't quit AI spending, even if they can't prove ROI

Most UK business leaders prioritize AI investment despite uncertain immediate returns, viewing it as a long-term strategic enabler.

How's your martech stack shaping up? | MarTech

Marketers are invited to participate in the 2026 State of Your Stack survey to assess their martech stack's effectiveness and compare it with industry standards.

fromForbes

How AI Interfaces Are Reshaping Discovery, Trust And Decision Making

The traditional home page is losing its significance as AI assistants reshape how users interact with brands online.

fromLondon Business News | Londonlovesbusiness.com

Transform your data into compelling stories that drive results - London Business News | Londonlovesbusiness.com

Data storytelling transforms data into engaging narratives that inspire action and drive change.

AI Is Nothing Without Data Fidelity. Here's A Four-Step Approach to Protect It | AdExchanger

Data integrity is crucial for effective AI in advertising, as flawed data leads to poor outcomes.

1 month ago

How AI Clears the Path to Faster, Better Executive Decisions

Decision slowdowns stem from disorganized inputs forcing leaders to decode information rather than decide, which AI can resolve by standardizing briefs, surfacing tradeoffs, and documenting rationale.

Curation Is Changing Programmatic - But Not Always For The Better | AdExchanger

Mid-market agencies are increasingly seeking transparency and control in programmatic advertising, challenging the traditional reliance on DSPs.

fromMedium

3 weeks ago

AI KPIs That Matter: Moving Beyond Model Accuracy in 2026

Measuring AI success requires connecting model performance to business outcomes, not just focusing on accuracy metrics.

Inside The Trade Desk's programmatic power struggle

The Trade Desk faces challenges as major agencies withdraw ad spend due to transparency concerns and competition in the programmatic ad industry.

fromWWD

fromSearch Engine Roundtable

Bridging the In-Store Digital Media Measurement Gap

In-store digital media investment stagnates due to misaligned goals, not measurement issues, requiring a shift to evaluating success through product movement.

#google

Marketing tech

Google AdSense To Experiment With New Ad Technology Partners

fromBenzinga

Marketing tech

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Google says its AI-powered ads help some brands lift online sales by 80%

Google's AI-powered ad tools are showing measurable results, with significant revenue growth and new ad formats being tested in AI search products.

fromSearch Engine Roundtable

Google AdSense To Experiment With New Ad Technology Partners

Google will experiment with updated ad technology partners starting April 20, 2026, with potential implementation on or after June 5, 2026.

fromBenzinga

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Google's AI toolkit has significantly boosted ad revenue, reaching $82.28 billion in Q4 2025, with brands like Aritzia seeing an 80% revenue increase.

Google says its AI-powered ads help some brands lift online sales by 80%

Google's AI-powered ad tools are showing measurable results, with significant revenue growth and new ad formats being tested in AI search products.

A 6-step AI workflow for building better seasonal campaigns | MarTech

Seasonal campaigns that integrate industry trends, consumer behavior, and brand strategy yield higher sales and ROI.

OpenAI has quietly launched its ads manager as it races to build out its ads business

OpenAI launched an ads manager, enabling real-time performance monitoring and optimization for advertisers, marking a significant step in its advertising business expansion.

Cryptocurrency

fromBusiness Matters

What Is the Best Way to Purchase Advanced Analytics Tools for Digital Assets?

Purchase digital-asset analytics by defining use cases, evaluating data quality and methodology, and ensuring technical integration into existing workflows.

fromNeil Patel

AI & Paid Search: How to Adapt to AI Overviews Stealing Clicks

AI Overviews significantly reduce paid search click-through rates, especially for informational queries, necessitating a shift in measurement and strategy.

#ai-in-advertising

Marketing tech

What Is AI Automating In Ad Tech? | AdExchanger

fromSocial Media Examiner

Ads and AI: Leveraging AI Creative in 2026 : Social Media Examiner

AI-generated ad creative is essential for advertisers to remain competitive and efficient in producing content at scale.

What Is AI Automating In Ad Tech? | AdExchanger

AI is increasingly replacing functions in ad tech, particularly in A/B testing and creative optimization.

fromSocial Media Examiner

Ads and AI: Leveraging AI Creative in 2026 : Social Media Examiner

AI-generated ad creative is essential for advertisers to remain competitive and efficient in producing content at scale.

more#ai-in-advertising

Information security

fromSecuritymagazine

Product Spotlight on Analytics

Taelor Sutherland is Associate Editor at Security magazine covering enterprise security, coordinating digital content, and holding a BA in English Literature from Agnes Scott College.

fromEMARKETER

Media mix modeling tops the incrementality measurement stack for retail brands

61% of US retail decision-makers use media mix modeling to measure incrementality.

Deeper data delivers more inspired partnership decisions

Imagine you're selecting an influencer to work with on your new campaign. You've narrowed it down to two, both in the right area, both creating the right sort of content. One has 24.6 million subscribers, the other 1.4 million. Which do you choose? Now imagine you could find out the first had 8.7 million unique viewers last month, while the second had 9.9 million. Do you want to change your mind?

Marketing

fromCIO

5 perspectives on modern data analytics

Data/business analytics is the top IT investment priority, yet analytics projects often fail due to poor data, vague objectives, and one-size-fits-all solutions.