"Mailchimp is moving beyond just email. The company that put itself on the map with a concept that doing business emails would be so easy a chimp could even do it, is now adding a full slate of tools to empower small businesses, with a campaign featuring that chimp named Freddie. Today (13 May), Mailchimp is launching its all-in-one marketing platform for growing businesses, transforming itself from an email-centric company to one that can be used for all small business marketing needs."
"The CRM is a central point for small to medium-sized businesses (SMB) to control their marketing campaigns and get to know their customers even better through data and targeting. There, users can see full audience in one central place. They can tag users, see customers' lifetime value based on how they interact with their marketing and get tips on how to convert their audience into paying customers."
Mailchimp launched an all-in-one marketing platform on 13 May, expanding beyond email to support growing small businesses. The platform includes a marketing CRM with an audience view, tagging, segmentation, lifetime-value metrics, and conversion tips. New channel features include ad retargeting for Facebook, Instagram and Google, social posting to repurpose Mailchimp content, AI-driven smart recommendations, phone support, pricing packages, and recurring postcards. The expansion responds to customer requests for simpler cross-channel marketing. The platform centralizes audience data and targeting, enabling SMBs to run campaigns, understand customer interactions, and optimize conversion into paying customers.
Read at The Drum
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