Live session: Modern strategies for subscriber engagement

"Subscriber engagement is top of mind for every media and publishing brand, but siloed data, rising acquisition costs and ongoing churn make sustainable growth more challenging than ever.In a recent State of the Industry report from Digiday and Marigold, featuring a survey of 110 publishers, 87% of respondents said they increased their subscriber engagement budgets last year, but many still struggle to unify data and prove ROI."

"Join Nick Watson, vp of business consulting at Marigold, as he expands on the latest State of the Industry findings with perspectives from John Stupart, newsletters editor at the Daily Maverick, and Stephanie Talmadge, director of marketing at Boardroom, on Sept. 30 at 1 p.m. ET. Together, they'll explore how publishers are rethinking subscriber engagement to build loyalty and long-term revenue."

"Together, they'll explore how publishers are rethinking subscriber engagement to build loyalty and long-term revenue. Register for this webinar to learn more about: How connecting data, product and experience teams turns bigger budgets into better outcomes Activating zero- and first-party data for stronger subscriber loyalty and personalization Strategies to strengthen retention and revenue while protecting brand trust Real use cases and first-hand lessons from publishers putting these strategies into practice Sponsored by Marigold"

Subscriber engagement remains a primary challenge for media and publishing brands facing siloed data, rising acquisition costs and ongoing churn. A Digiday and Marigold State of the Industry survey of 110 publishers found 87% increased subscriber engagement budgets last year, yet many struggle to unify data and prove ROI. A webinar on Sept. 30 at 1 p.m. ET will feature Nick Watson, John Stupart and Stephanie Talmadge examining tactics to build loyalty and long-term revenue. Topics include connecting data, product and experience teams, activating zero- and first-party data for personalization, retention and revenue strategies, and real publisher use cases.

Read at Digiday