#subscriber-retention

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Marketing tech
fromDigiday
1 week ago

Live session: Modern strategies for subscriber engagement

Publishers face siloed data, rising acquisition costs and churn; increasing engagement budgets requires unifying data and activating zero- and first-party data to improve loyalty.
Television
fromThe Drum
2 months ago

Why Netflix is rebuilding the bundle with live events, unscripted bets and Nasa launches

Netflix is developing a content mix that includes live events and unscripted formats to enhance viewer engagement.
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