Marketing techfromDigiday1 month agoLive session: Modern strategies for subscriber engagementPublishers face siloed data, rising acquisition costs and churn; increasing engagement budgets requires unifying data and activating zero- and first-party data to improve loyalty.
TelevisionfromThe Drum2 months agoWhy Netflix is rebuilding the bundle with live events, unscripted bets and Nasa launchesNetflix is developing a content mix that includes live events and unscripted formats to enhance viewer engagement.
Marketing techfromBusiness Insider4 months agoHere's why Disney is launching a new streaming perks programDisney's new Disney+ Perks program aims to reduce subscriber cancellations by offering incentives and exclusive deals.