Future of TV Briefing: Streaming subscribers save $16 through bundles
Streaming subscription bundles lower costs and tend to reduce churn, while Netflix holds the largest share of subscribers who say they will never cancel.
The Financial Times' AI paywall drove conversions up 290%. Now it's learning who stays
Financial Times' AI paywall now predicts long-term subscriber retention and feeds retention insights into acquisition to improve conversion and lifetime value.
Live session: Modern strategies for subscriber engagement
Publishers face siloed data, rising acquisition costs and churn; increasing engagement budgets requires unifying data and activating zero- and first-party data to improve loyalty.