"Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's Harry Daniel. For brands looking to score with digital marketing, personalization is a winning long-term business strategy. Personalizing the user experience (UX) via websites and apps keeps fans engaged and enhances brand loyalty. It can help brands to grow, by extending their reach to new users and unleashing untouched opportunities for victory."
"Today, avid sports fans have apps like Sky Sports on their phones or tablets. Through these apps, fans can add their favorite teams and players to a personal section. As a result, marketers can gather relevant information about each user and engage them via push notifications. These notifications keep them updated with the latest news about their favorite teams and players and provide tailored content."
Personalization in sports digital marketing customizes user experiences across websites and apps to boost engagement and increase brand loyalty. Fans can select favorite teams and players within apps, enabling targeted push notifications and tailored content delivery. Signup captures emails and allows clubs to send personalized welcome messages and exclusive materials as rewards for loyalty. Personalized offers like store discounts, giveaway access, and membership subscription reductions encourage signups and renewals. Personalization extends brand reach to new users and uncovers revenue opportunities. UX personalization fosters a sense of exclusive club membership and sustained fan interaction. Push notifications and offers drive retention and monetization.
Read at The Drum
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