"Are you avoiding video marketing because you think you need professional equipment and video production skills? Do you struggle to keep up with the constant demand for fresh video content? In this article, you'll discover how to create professional videos using AI tools that require no video background. You'll learn how to create avatar-based videos, transform written content into video, and automatically repurpose long-form content into short clips."
"Video has become the most powerful content medium for marketers, but scaling video production is extremely labor-intensive and expensive. Stephanie Nivinskus, an AI marketing strategist and author of Sizzle or Fizzle, explains that this creates an unbearable situation for many people trying to make a big impact with their marketing. The biggest misconception about AI video is that you need a video production background to use it effectively. This simply isn't true."
AI video creation eliminates the need for professional production skills by enabling professional-looking videos from simple inputs. Marketers can scale video production rapidly, increasing visibility and positioning as thought leaders while saving time and money. AI platforms can convert written content into video and automatically repurpose long-form content into short clips. Avatar-based tools generate an AI version of a person that speaks any provided script, removing the need to film repeatedly. Training an AI avatar involves uploading real video of someone speaking, and recordings do not need to be professional; smartphone footage is sufficient. HeyGen is one example of an avatar platform used for this purpose.
Read at Social Media Examiner
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