Amazon Ads has introduced its Video Generation platform, now available for all US customers, which utilizes generative AI to create realistic and dynamic video ads quickly. The tool enables brands to upload images, generating a set of six distinct videos featuring their products in various engaging contexts. Aimed at small-to-midsize businesses, the platform allows for video creation in under five minutes, incorporating features like animations and music, significantly reducing traditional production time and costs according to Jay Richman, Amazon's VP of product and technology.
The new Video Generation platform by Amazon Ads allows brands to generate sophisticated AI-created videos quickly and affordably, enhancing marketing efforts for small businesses.
Amazon's VP of product and technology stated that the enhanced Video Generator produces smoother, high-motion videos, allowing product images to blend seamlessly into dynamic scenes.
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