Janine Chamberlin, LinkedIn's UK country manager, shared essential tips for enhancing LinkedIn profiles during a podcast appearance. She emphasized the importance of posting original and authentic content, particularly video, which is the most engaging format on the platform. Chamberlin reflected on her own experience during the early COVID-19 lockdown, where she committed to daily posts that significantly boosted her engagement. She also underscored the need for LinkedIn to remain distinct from other social networks like Facebook, maintaining its professional focus.
I think [for] boosting engagement on the platform, it's all about making sure that you share original content and that you talk about things that - I don't want to overuse this word, authenticity, - but that is authentic and true to yourself.
Video content is our fastest growing content on the platform. And if you're not too shy about it, it can be really easy to record just as selfie video to talk about the things that you are experiencing.
It's about regularly, posting on the platform as well.
What I'll do is I'm going to put a post on LinkedIn every day of this two weeks to share my experience of working from home, and that was actually, for me, a turning point.
Collection
[
|
...
]