"XR technology is a part of our reality, and its popularity is steadily growing. The AR and VR market is projected to grow to $72.8 billion by 2024. Therefore, brands that embrace this technology more often experiment with the content they share, so it's remembered by the public and makes a long-lasting impression on their users. In 2021, companies are focusing on more meaningful and immersive online content instead of simply appealing visuals."
"According to YouTube research, 74% of users remember sequential ads better than standard 30-second videos. Ads that tell long and consistent stories generate more interest from the audience, are remembered longer, and inspire confidence in the brand. Therefore, many companies are starting to create videos based on the principle of sequential stories. However, it's important to keep in mind that this type of advertising requires a large investment of time, money, and t"
Video marketing drives brand awareness, engagement, and recognition, making it essential for business owners and marketing managers. Wyzowl research shows 93% of marketers consider video indispensable within marketing strategies. Staying current with video marketing trends helps maintain a competitive edge and boosts user engagement. Depositphotos identified five key trends for 2021, including interactive stories and sequential storytelling. Brands are adopting XR, AR, and VR to create immersive experiences as the AR/VR market grows. Sequential ads that tell consistent stories improve recall and trust, though they demand greater time, financial, and production investments.
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