Reels are becoming the primary content format on Instagram, accounting for over half of user engagement. While single images still see more posts, video content consistently achieves higher reach, outperforming carousels and single images significantly. Creators can effectively leverage trending audio and relatable formats for increased reach without requiring professional editing skills. The guide will feature monthly updates to highlight new trends and simple, replicable ideas that can enhance content calendars for creators, marketers, and small business owners balancing multiple tasks.
Reels now make up more than 50% of the time users spend on Instagram and consistently outperform all other formats for reach.
Creating video content can be super helpful when it comes to reaching new audiences, and you don't need fancy gear or a full production crew.
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