That title's not a typo. The 5-to-9 is the time period before and after the 9-to-5 workday. Social media influencers have racked up millions of views showing off their outside-of-work schedules-#5to9routine has more than 35 million views on TikTok. During these videos, quick cuts of clips show off aspirational mornings and evenings packed with journaling, working out, meditating, cleaning, side hustling, and more. The trend's an offshoot of the " 5am club," which counts Mark Zuckerberg and Michelle Obama as early-rising members.
Some eager obituarists base their confident predictions on declining user numbers. At least in the United States, however, self-reports of media usage don't appear to bear this out. A 2025 Pew Research Center survey found that while the share of adult Americans using the most popular apps, YouTube and Facebook, has "remained relatively stable in recent years," four others-TikTok, Instagram, WhatsApp, and Reddit-have grown in overall use.
Going viral has always been a risky marketing strategy. In many ways, the bump a company gets from becoming a social media sensation works like the sales impact of appearing on "Shark Tank." Even companies that don't make a deal to a piece of their brand, usually see a short-term spike in interest and orders because of the television exposure. That can help with exposure and acquiring customers, but it does not last forever.
When you open Instagram or TikTok, it feels like every new design trend is everywhere all at once. One month it's bouclé chairs, the next it's neon signs or checkerboard rugs. Algorithms push the same images on repeat, making it seem like these looks are timeless must-haves,
What's being referred to as "Shrekking" on social media may seem a little ogre the top. It's the practice of purposely dating down-meaning dating someone whom you consider below your standards-so that you can have the upper hand in the relationship. The belief is that the other person should be so grateful to have you and therefore will keep going extra miles to keep you happy.
Imagine this: You're interviewing for a new job, after having taken time out of work to travel and forget the stress induced by your former employer. As the interview progresses, the hiring manager naturally inquires what you've been up to since leaving your last role and your heart races as you search for the perfect response to justify the break.
It became the inescapable soundtrack of the summer: the uplifting melody of Jess Glynne's 2015 dance-pop hit "Hold My Hand," followed by a chirpy voice declaring that nothing beats a Jet2 holiday. Over the last few months, the British travel agency's advertisement has become a viral TikTok sound, serving as the ironic backdrop for millions of things-gone-terribly-wrong style disaster videos.
"Sydney Sweeney's recent participation in an American Eagle commercial sparked a bizarre controversy, connecting her brand partnerships to heated cultural debates and social media frenzy."
"As Meghann says, women were born to wait in lines. They've had to wait for bathrooms and at grocery stores, but at our line, they're happy. They're making friends. They're cheering each other on."
Jet2's cheerful jingle, Jess Glynne's Hold My Hand, has become a viral sensation on TikTok, paired with humorous and chaotic holiday mishap footage, highlighting the less glamorous side of summer getaways.
Red Lobster has launched affordable seafood boils as part of a turnaround effort after recently exiting bankruptcy, which has garnered significant buzz on social media.
"Yearning is a little bit different from love in that it's more intense. It feels like you're constantly reaching for more. Like, you deeply care about a person and want them to know how much you care about them."
The analysis reveals a significant shift in posting activity within the r/antiwork subreddit, particularly following key media events, indicating a direct correlation between media exposure and user engagement.
