#social-media-trends

#social-media-trends

The 'Gen Z pout' is a notable shift in photo poses compared to the enduring Millennial 'duck face'.

Influencers are pivotal in popularizing and defining generational aesthetics in self-expression.

TikTok's popularity raises national security concerns, with potential shutdown in the U.S. unless ByteDance cuts ties or the Supreme Court intervenes.

Meta's Q4 2024 report shows that celebrity-style content dominates shares on Facebook, despite efforts to address harmful content.

Social media in 2025 will increasingly focus on authenticity and connection, with passive consumption dominating over meaningful engagement.

LinkedIn is prioritizing short-form video content over Collaborative Articles.

Generation Z is moving away from social media and embracing real-life communities, opting for analog activities like board games and vinyl.

The 2025 federal election will see nearly half of voters coming from Generation Z and millennials.

Low-energy hobbies can provide relaxation and fulfillment without demanding much effort.

Indoor, low-energy hobbies are perfect for tired days or winter weather.

Strict gift rules for birthday parties can create unnecessary pressure for parents.

The notion of waste-free gifts is often confusing and hard to adhere to.

Alex Cordobes' cheesecake in Madrid has become a global sensation, attracting dessert lovers who document their tasting experiences on social media.

Brands are shifting to experimental and absurd marketing approaches due to TikTok's influence.

TikTok has permanently transformed advertising strategies and audience expectations.

Creators find it harder to reach followers due to algorithmic constraints of social media.

Fans prefer long-form content despite the popularity of short-form video.

Creators prioritize quality interactions over traditional metrics like views.

Live shopping by influencers may redefine the e-commerce landscape.

Spotify and YouTube are at odds over the future of video podcasts.

TikTok is a valuable platform for B2B marketing due to its wide reach and engaging format.

Lemon8 is emerging as a TikTok alternative amid a potential U.S. ban on TikTok.

The potential shutdown of TikTok is causing significant concern for users relying on the platform for income and networking opportunities.

TikTok's potential ban threatens creators' livelihood, particularly female influencers, amidst broader implications for small business revenue in the U.S.

Duolingo is experiencing unprecedented growth in Mandarin learners, driven by U.S. TikTok users migrating to RedNote as the platform faces a ban.

Even after bans, TikTok continues to thrive and expand by adapting to local markets and user needs.

The TikTok ban in India demonstrates how government interventions can reshape the tech landscape.

LinkedIn is experiencing a rapid increase in short-form video, becoming a significant platform for professional content creators.

New features have enhanced video engagement on LinkedIn, mirroring successful elements from TikTok.

LinkedIn's video creation is expanding rapidly, outpacing other post formats.

New tools and features are being introduced for creators to enhance engagement and insights.

LinkedIn reflects deep societal trends around contemporary work culture and individualism.

The language of LinkedIn embodies themes of ambition, status, and self-promotion.

LinkedIn is evolving into a major B2B deal-making platform.

Authentic content creation on LinkedIn offers opportunities amid prevailing skepticism.

The rise of generative AI tools is creating ethical concerns, particularly regarding the creation of non-consensual synthetic intimate videos.

Google has loosened its ethical guidelines on AI, indicating a shift towards developing potentially harmful technologies.

Snap Inc. has doubled its active advertisers and achieved a revenue growth with improvements to its advertising platform.

Meta achieved record Q4 earnings with significant revenue improvement, driven by advertising and user growth, while steering content away from politics.

Meta Platforms is projected to report significant revenue increase, driven by a stronger ad market and AI improvements.

Elon Musk acknowledges X's financial struggles, stating the company is barely breaking even amid stagnant growth and an advertiser exodus.

People are actively betting on the number of tweets Elon Musk will post on Polymarket, with high trading volumes indicating strong public interest.

The 'Wirkin' challenges traditional notions of luxury and status by providing an affordable alternative to the highly desired Birkin bag.

The appropriateness of crop tops for young children is hotly debated among parents and fashion retailers.

Ins and outs lists have replaced traditional resolutions, serving as a cultural barometer of trends and personal preferences for 2025.

BuzzFeed offers a curated selection of products that are independently selected by editors.

The potential TikTok ban poses a serious threat to small businesses relying on the platform for revenue.

Brands must adapt to changes in content platforms to stay connected with young consumers amidst the TikTok ban.

Social media is evolving rapidly with brands and creators adopting immersive storytelling strategies.

The rise of a 'cinematic universe' concept among creators and brands will influence content strategies.

The potential TikTok ban highlights external pressures affecting the social media landscape.

Americans are increasingly using Chinese-owned app Xiaohongshu as TikTok faces a potential ban, counter to lawmakers' intentions.

A growing community collects food-inspired furniture, finding joy in whimsical designs that transform home decor into playful culinary expressions.

Mina Tran and other 'sad-beige mums' prefer minimalistic, neutral palettes for their children's space, rebuffing the vibrant colors typically associated with childhood.

AI tools will help streamline content creation in cultural organizations, but personalization remains crucial.

Niche community engagement will drive future social media strategies for arts organizations.

Proper influencer behavior is critical for maintaining a positive restaurant experience and protecting the establishment's reputation.

In 2025, organizations will increasingly rely on AI tools for content creation while navigating challenges in maintaining audience engagement and authenticity.

Organisations must use AI tools thoughtfully to balance efficiency and personalisation in content creation.