#social-media-trends

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Marketing
www.npr.org
2 days ago
Marketing

TikTok gets the boot; plus, a 'tradwife' fantasy : It's Been a Minute

President Biden signed a law that may ban TikTok nationally unless the Chinese parent company sells it within a year. [ more ]
Digiday
3 days ago
Marketing

The case for and against organic social

Organic social reach for brands is declining, highlighting the need for paid strategies over relying solely on organic growth. [ more ]
The Drum
1 week ago
Marketing

Retailers hook TikTokers with falls & fails to serve up surprise sales pitches

TikTok trend involves using viral accident clips to promote brand sales, gaining millions of views and positive reactions. [ more ]
WIRED
3 weeks ago
Marketing

The Influencers with as Much Presidential Access as the Press

The right has a longstanding ecosystem for political communication
Social media influencers can spread misinformation easily [ more ]
WWD
1 month ago
Marketing

Social Media Caused Gen Z and Millennials' Shopping Addictions, Now It's Fueling Smart Spending Habits

Concern over personal finances leads to lifestyle changes and social media trends.
Gen Z and Millennials feel the impact of spending habits on debt, with plans to be more intentional in 2024. [ more ]
Marketing Dive
1 month ago
Marketing

Sociable: Meta announces range of updates to Advantage+ and shopping ads

Advantage+ creative optimizations automatically optimize video ads for Reels and mobile apps with a 9:16 ratio.
Daily watch times for Reels and videos are growing, with over 3.5 billion Reels reshared daily. [ more ]
moreMarketing
Towleroad Gay News
1 week ago
Marketing

TikTok Users Turn Russian Pro-War Song Into 'LGBT Anthem' - Towleroad Gay News

Using a pro-war song in TikTok videos to promote LGBTQ+ representation and ironic juxtaposition. [ more ]
PR Daily
2 weeks ago
Marketing

New social media features and updates to know this week - PR Daily

Facebook introduces vertical video player for Reels, Lives, and longer videos, emphasizing strong vertical video trend.
TikTok possibly launching a photo app called TikTok Notes, indicating a shift towards photo content along with videos.
Threads by Meta testing a content bonus program for creators, offering incentives for high-performing non-branded posts. [ more ]
SFGATE
3 weeks ago
Marketing

Must-See Honesty: 9 Hilariously Truthful Home Tours on TikTok

Real estate agents on TikTok are using honesty and humor in their home tours to attract buyers.
The trend of brutally honest home tours is gaining popularity on TikTok as viewers find them entertaining and refreshing. [ more ]
Mail Online
4 weeks ago
Marketing

LinkedIn takes on TikTok with new short-form video feed

LinkedIn is introducing short scrollable video clips on its mobile app, similar to TikTok but focused on professional networking and career development.
This move may attract younger users to LinkedIn by tapping into the trend of short-form video content popular on various social media platforms. [ more ]
Mashable
1 month ago
Marketing

LinkedIn is testing a TikTok-like video feed

LinkedIn testing short-form video feed similar to TikTok
LinkedIn aims to cater to users seeking videos for learning and development purposes. [ more ]
Entrepreneur
1 month ago
Marketing

TikTok's Growth Rate Is Collapsing Despite Possible US Ban: Report | Entrepreneur

TikTok's growth rate slowed in Q4 2023, even reversing in the U.S. due to users entering adulthood and having less time for the app. [ more ]
Adweek
2 weeks ago
Marketing

What We Lose When Influencers Only Post Paid Content

Influencers' power and influence have grown significantly over the years.
A balance between organic content and sponsored posts is crucial for authenticity and credibility. [ more ]
WIRED
3 weeks ago
Marketing

How Social Media Turned Into a Shopping Mall

TikTok and Instagram are inundating users with cheap goods through influencers.
The social media landscape is pivoting towards selling zany products, with TikTok leading through its TikTok Shop. [ more ]
WFTV
1 month ago
Marketing

'Influencer fatigue' is real. Here's why people are getting tired of watching internet personalities post about their lavish lifestyles.

Influencer fatigue is on the rise among young audiences craving authenticity
Tarte Cosmetics uses influencer marketing strategies amidst criticism for lavish spending [ more ]
Phys
2 months ago
Marketing

More bang for the buck in influencer marketing: Focus on influencers with smaller followings, say study

Influencer marketing is a significant trend in a rapidly evolving digital landscape.
Identifying influencers who drive positive ROI is a key challenge for direct-to-consumer (DTC) firms. [ more ]
Sfgate
2 months ago
Marketing

The Future of Social Media: Influencer Marketing Trends in 2024

Influencer marketing is evolving rapidly in 2024
There is a shift towards niche micro-influencers and detailed reporting on influencer ROI
Influencer marketing budgets are expected to continue growing [ more ]
Flipboard
3 weeks ago
Marketing

April 2024: Social Media, Creator Economy & Influencer Marketing Updates

Facebook introduces a video player similar to TikTok.
Snapchat allows longer videos, and VSCO adds a Discussions feature. [ more ]
Creative Bloq
3 weeks ago
Marketing

Facebook wants to Reel in Gen Z with TikTok-inspired video player

Facebook is updating its mobile video player to default to vertical format, similar to TikTok and Instagram Reels.
The new video player will have features like a full-screen option for horizontal videos and a slider for navigation. [ more ]
Social Media Today
1 month ago
Social media marketing

LinkedIn Tests New Dedicated Video Feed

LinkedIn is testing a dedicated video feed in a TikTok-style format.
Improvement on discovering virtual events and video content is expected through dedicated event and video feeds. [ more ]
Social Media Today
1 month ago
Social media marketing

X Increases Group Chat Limit to 256 Members

X expanded group chat limit to 200 people recently to compete with other apps like Discord.
Social media apps are shifting towards enclosed group discussions and improved direct messaging options. [ more ]
Social Media Today
1 month ago
Social media marketing

X Increased Group Chat Limit to 256 Members

X expanded group chat limit to 100, then 200, now more for competitive edge.
X focusing on enabling broader group discussions influenced by platforms like Discord. [ more ]
Adweek
2 months ago
Social media marketing

The Future of Platforms and Social Strategy in 2024

Social media managers and marketers face the challenge of predicting social trends and making their content stand out.
ADWEEK's digital editor and social media experts discuss social trends in 2024 and provide advice on creating unique content. [ more ]
Lindsey Gamble
5 months ago
Social media marketing

Semrush Social: Social Media Trends Report 2024 (Free Download) - Lindsey Gamble

Staying ahead of social media trends is crucial for success in 2024
Semrush Social's report provides insights and predictions for the future of social media [ more ]
The Drum
1 month ago
Marketing

Tik-Talks: Why Willy Wonka has given Elon reasons to be cheerful, post-by-post

The Willy Wonka Experience in Glasgow became a global social media sensation due to user-generated content
Tik-Talks uses Shooglebox's 'Buzz' social monitoring service to analyze emerging TikTok trends and help marketers make better decisions. [ more ]
WIRED
1 month ago
Marketing

TikTok Is So 2004

Nostalgia and revisiting the past are prevalent on TikTok.
Millennials are outpacing Gen Z in TikTok adoption. [ more ]
www.nytimes.com
1 month ago
Marketing

Are You a Boy Mom'? A Parental Debate Heats Up on TikTok.

Online content is enduring, even after deletion.
The concept of 'boy mom' refers to a mother enjoying raising a son, a popular trend on social media. [ more ]
www.fastcompany.com
2 months ago
Social justice

Car thefts and carjackings are up. Unreliable data makes it hard to pinpoint why.

Car thefts and carjackings have increased significantly compared to pre-pandemic levels.
Teenagers on social media are exposing vulnerabilities in certain car models, contributing to the surge in auto thefts. [ more ]
Who What Wear
2 months ago
Fashion & style

My Vibe RN Is Classic Nostalgia-30 J.Crew Buys That Fit the Bill

Social media trends can be exhausting and short-lived.
J.Crew offers timeless and high-quality pieces with a nostalgic touch. [ more ]
Who What Wear
3 months ago
Fashion & style

The One Winter Coat Fashion People Regularly Wear to Look Wealthy

Faux-fur coats are a stylish and warm option for winter.
Social media has played a role in the resurgence of faux-fur coats as a fashion trend. [ more ]
www.fastcompany.com
3 months ago
Digital life

Instagram finally catches on to the finsta with its flipside' feature

Instagram is testing a new feature called flipside, which allows users to create a secondary profile connected to their primary account, similar to a finsta.
The trend of users seeking more private spaces online is growing and social media platforms are responding to that demand. [ more ]
WIRED
3 months ago
Marketing

The Big Problem With the Giant Stanley Cup

Stanley bottles have transitioned from a working-class staple to a social media-driven status symbol.
The Quencher H2.0 FlowState Tumbler has become a popular item in wellness-oriented trends on platforms like TikTok. [ more ]
New York Post
3 months ago
Marketing

Rich Gen Zers slammed for tone-deaf 'Saltburn' TikTok trend: 'Didn't understand the movie'

Some TikTokers are being accused of being tone-deaf as they participate in the 'Saltburn' TikTok trend by dancing around their mansions and showing off their extravagant lifestyles.
Viewers claim that these TikTokers are missing the point of the movie 'Saltburn,' which is meant to critique wealth and privilege. [ more ]
Wine Enthusiast
4 months ago
Wine

Apple Cider Margaritas Are Having a Moment-Here's Why

The apple cider margarita is gaining popularity on social media with millions of views and posts.
The recipe often includes traditional margarita ingredients like tequila, triple sec, and lime, but with the addition of apple cider for a festive twist. [ more ]
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