Slow the f**k down and build something worth remembering

"Stop. Breathe. Look around. Everyone is moving too fast. We're on a treadmill to nowhere - chasing trends, churning out content, sprinting to keep up with a culture that never pauses. The result? Exhaustion. Burnout. Work no one remembers. It's time to slow the f**k down. Fast culture has us hooked - doomscrolling, chasing virality and measuring success in fleeting engagements. But here's the truth: speed kills. It kills loyalty, creativity, and the chance to build something real."

"Slow culture isn't a retreat; it's a rebellion. It's about rejecting the disposable in favor of the durable. Icons aren't forged in one viral moment - they're crafted over years of consistency, depth, and purpose. We've entered an age of boredom, oversaturated with noise yet starved of meaning. And the antidote? Ease off the accelerator. Fast culture gives you visibility, but at what cost? Trends rise and fall as quickly as a Love Island contestant's fame. Audiences are disengaged, disillusioned, and quick to move on."

"Brands are stuck on the same loop. Prime, the drink phenomenon, exploded into the spotlight, but where is it now? In the bargain bins at B&M. Meanwhile, brands like Walkers and Cadbury endure because they build on decades of trust and loyalty. Legacy isn't built at breakneck speed. Slow doesn't mean irrelevant. It means deliberate. Guinness's 'Made of More' and Cadbury's 'Glass and a Half' are slow-culture gold. They evolve while staying rooted in values that audiences connect with."

Fast culture prioritizes speed, virality, and momentary engagement, producing exhaustion, burnout, and work that fades quickly from memory. Chasing trends leads to disposable content and weakens loyalty, creativity, and long-term cultural impact. Slow culture favors deliberate, durable brand building rooted in consistency, depth, and purpose. Iconic brands accrue trust and relevance over years rather than single viral moments. Social platforms offer visibility but encourage fleeting attention spans and rapid turnover. AI amplifies the pace by generating large volumes of transactional content, making rapid production easier but not guaranteeing enduring legacy or meaningful consumer connection.

Read at The Drum