"This year, people have resolved to "hit pan," aka fully using up all their makeup and skin care products before buying anything new."
"Online, people are holding each other accountable by posting photos of their "empties" and the "inventory" they still need to go through."
"'It's so satisfying to actually see the progress,' one Reddit user commented. 'You get to know a product so much better when you use it over and over again, and"
Project Pan encourages finishing makeup and skincare products before purchasing new ones. The trend gained traction on TikTok and Reddit, with #ProjectPan2026 amassing over a thousand videos and r/ProjectPan drawing about 34,000 weekly visitors. Participants post photos of "empties" and their remaining "inventory" to stay accountable, while r/PanPorn connects "pan pals" who track how long products take to finish. Motivations include saving money, resisting influencer-driven purchases, reducing overconsumption, and finding satisfaction in visible progress and deeper familiarity with frequently used products.
Read at Bustle
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