Jess Glynne's 2015 song "Hold My Hand" resurfaced as a viral TikTok sound paired with a Jet2 holiday advertisement voice. Creators used the audio for ironic, things-gone-wrong memes showing floods, animal attacks, and chaotic scenes. The White House used the sound in a video about deportation, prompting condemnation from Glynne and voice actress Zoe Lister. The audio was removed from the White House's Instagram post but remains active on X. The viral reuse highlights tensions between promotional exposure and reputational risk for musicians, and underscores legal and ethical complexities when politicians adopt popular sounds.
It became the inescapable soundtrack of the summer: the uplifting melody of Jess Glynne's 2015 dance-pop hit "Hold My Hand," followed by a chirpy voice declaring that nothing beats a Jet2 holiday. Over the last few months, the British travel agency's advertisement has become a viral TikTok sound, serving as the ironic backdrop for millions of things-gone-terribly-wrong style disaster videos.
In July, the White House joined the trend, posting a video of the viral sound synced to footage of handcuffed men being escorted onto a plane. "When ICE books you a one-way Jet2 holiday to deportation. ," reads the caption. "Nothing beats it!" The backlash was swift. Within days, both Glynne and voice actress Zoe Lister, who narrates the advertisement, condemned the White House's video. "This post honestly makes me sick," Glynne wrote on social media.
Collection
[
|
...
]