#viral-meme

#viral-meme

"Up high, down low, in heaven, six seven!" That's the gag that my kids paused over their breakfasts this morning to get me to do with them-twice. (Just as funny the second time, right?) If you're around kids at all these days, you've likely encountered this "six seven" business, the words said in a delighted lilt, and often accompanied by some kind of dance, shimmy, or hand gesture.

It became the inescapable soundtrack of the summer: the uplifting melody of Jess Glynne's 2015 dance-pop hit "Hold My Hand," followed by a chirpy voice declaring that nothing beats a Jet2 holiday. Over the last few months, the British travel agency's advertisement has become a viral TikTok sound, serving as the ironic backdrop for millions of things-gone-terribly-wrong style disaster videos.