"Oscar winner Michelle Yeoh, who plays the evil Madame Morrible in both Wicked films, has a concise way of explaining how her character is the actual villain in Oz: "'MM,' flip it around? 'Wicked Witch!'" In Yeoh's interviews, she says the phrase over and over, always with the exact same intonation: on the red carpet, on Graham Norton, on morning shows, and on The Tonight Show Starring Jimmy Fallon."
"The meme is delighting the masses on the internet, who repeat the phrase, change the meaning of "MM," and post edits of Yeoh uttering the sacred mantra. But despite this being the internet, there's no wickedness being thrust around - everyone's taking the chance to get in on a memeless rollout. The first Wicked press tour held space for "holding space for the lyrics of 'Defying Gravity'." This time, there's pretty much just that GIF of Erivo learning that a French fan found her lost"
"Every time she says it (and she has said it so many times), Yeoh seems genuinely thrilled that when you flip "MM" around, you get "Wicked Wi-itch"! It's her own version of Lady Gaga repeatedly saying "There could be 100 people in the room and 99 don't believe in you, and you just need one to believe in you" during her A Star Is Born press tour. Perhaps even more inspiring."
Michelle Yeoh plays Madame Morrible in both Wicked films. She repeatedly utters the phrase "MM, flip it around? Wicked Witch!" with the same intonation across interviews and appearances. The repetition has generated a viral meme on the internet, inspiring edits and variations. Ariana Grande and Cynthia Erivo gave fewer interviews on this press tour, reducing opportunities for other memorable moments. Fans instead circulate GIFs, such as Erivo finding a lost hat. The meme culture around the phrase has been playful rather than malicious, inviting widespread imitation. Yeoh's line has become the dominant quotable from this press cycle.
Read at Vulture
Unable to calculate read time
Collection
[
|
...
]