"Following the January 3 post, searches for "Nike Tech" on Google spiked, according to Google Trends. The online conversations about the athleisure line also surged dramatically on X, intelligence platform PeakMetrics told Business Insider. Nike Tech was mentioned in over 5,000 X posts a day between January 3 and January 5, according to PeakMetrics. That's up from the roughly 325 posts a day it averaged from November 1 to December 31."
"As of Monday morning, the style of the Nike Tech fleece zip-up jacket that Maduro was photographed in was sold out on Nike's US website in several sizes. On TikTok, users posted AI-generated versions of the photo and poked fun at the fashion choice. Some users joked that it was a new Nike campaign. Others made "steal the look" posts that broke down the cost of the full outfit, including the darkened eye mask and ear covering. The jacket and joggers cost over $200 combined."
A photo of Nicolás Maduro in US custody shows him wearing a gray Nike Tech fleece set. The image was posted by US President Donald Trump on January 3 after Maduro's capture by US forces. Online searches for "Nike Tech" on Google spiked after the post, and mentions on X rose sharply to over 5,000 posts per day between January 3 and January 5. TikTok users posted AI-generated versions, joked about a Nike campaign, and created "steal the look" breakdowns of the outfit cost. The jacket style sold out in several sizes on Nike's US website. Nike declined to comment.
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