"Everyone knows your "aura" is like the overall vibe and energy you bring as a person, and "farming" is a video game term that relates to collecting points and leveling up. So, combined, "aura farming" is basically a term that describes creating a cool presence or doing something purely to represent the vibe or aura you want to give off."
"While the trend seems to be steeped in vanity (many Reddit threads explain that "aura farming" is often something characters in video games and movies do by creating some kind of presence that doesn't actually push any storylines along - like a villain that just shows up and waves their cape wildly), I think "aura farming" sounds a lot like manifesting."
Aura farming refers to deliberately crafting visible behaviors and environments to project a chosen vibe. Examples include cozy reels of baking, watering plants, and stacking books or viral performances like an 11-year-old Indonesian boy’s racing-boat dance. The term combines 'aura'—the vibe someone radiates—with 'farming'—the gaming practice of collecting points and leveling up. While the trend can appear vain, it operates similarly to manifesting and 'fake it ’til you make it' by encouraging people to adopt habits through acted identity. Aura farming can accelerate habit formation and personal change by modeling desired routines and aesthetics.
Read at Scary Mommy
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