The influencer industry faces challenges due to recession fears impacting consumer spending habits. Financial markets and tariff uncertainties create an environment where audiences are less willing to engage with luxury content. Influencers are experiencing backlash over perceived displays of wealth during economic downturns, leading to a decline in trust between creators and followers. A significant portion of Americans feel stressed about their finances, directly influencing content consumption trends online. As consumers dictate market shifts, influencers may struggle to maintain their income streams if they remain highly reliant on fan support.
Recession jitters have made online audiences and brands more discerning about their spending, possibly roiling the traditional income streams that influencers have come to rely on.
If they're so reliant on fans to buy from them and support them, what happens when that starts to go away?
Over half (54%) said they feel the economy is doing poorly. And it has impacted what audiences want to watch online.
The consumer is what really dictates what's happening in the market. And I think the consumer has pushed back and said, 'Enough.'
Collection
[
|
...
]