A PR dream or disaster? Jet2's holiday advert finds new life as joke meme
Briefly

Jet2's jingle, Jess Glynne's Hold My Hand, is featured in viral TikTok videos that humorously juxtapose cheerful audio with chaotic holiday moments. The hashtag #nothingbeatsajet2holidays has accumulated over 25.5k posts, illustrating travel challenges in a comedic light. Users have showcased various mishaps like accidents during water sports and rain-soaked sunbathers. Jet2 has not officially commented but has engaged with the trend by posting a clip and launching a challenge. The trend reflects how companies leverage user-generated content while confronting both hilarious and uncomfortable vacation realities.
Jet2's cheerful jingle, Jess Glynne's Hold My Hand, has become a viral sensation on TikTok, paired with humorous and chaotic holiday mishap footage, highlighting the less glamorous side of summer getaways.
The hashtag #nothingbeatsajet2holidays has gained traction with more than 25.5k posts, showcasing various vacation fails set to the company's jingle as a new cultural commentary.
Read at www.theguardian.com
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