"When looking at adult TikTok users specifically, news consumption has also increased sharply in recent years. More than half of TikTok users (55%) now say they regularly get news on the platform, up from 22% in 2020. TikTok is now on par with several other social media sites - including X (formerly Twitter), Facebook and Truth Social - in the share of its adult users who regularly get news there."
"Pew Research surveyed U.S. adults about news consumption on social media and found a steep increase for TikTok users. From 22% to 55% is indeed a big jump. I wonder how much of that jump is from TikTok users' shifting preferences and how much is from a shifting TikTok feed algorithm."
A survey of U.S. adults found a steep rise in news consumption among adult TikTok users in recent years. More than half of adult TikTok users (55%) now report regularly getting news on the platform, compared with 22% in 2020. TikTok’s share of adults who regularly get news is now comparable to X, Facebook, and Truth Social. The increase represents a rapid shift in how many users encounter news on TikTok. The change raises questions about whether shifting user preferences or changes in TikTok’s feed algorithm are driving the growth.
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