"We realize how daunting it is to buy gifts for those who fall somewhere in that age range. Gen-Zers care about the environment and boycott brands that don't share our values. We're influenced by online aesthetics and tastemakers (do you even know who Matilda Djerf is?). We're regular sluggers, Sonny Angels collectors and aspiring DJs. Oh, and we have great taste, if we do say so myself."
"If none of that means anything to you, don't sweat it. After hours of scrolling on TikTok and cross-examining with experts (namely, high schoolers, college kids and my own friends), we've rounded up a variety of perfect Gen-Z gifts that us and our peers actually want to unwrap this holiday season. Because Gen-Z spans from middle schoolers to college graduates, pick and choose as you see fit. You have great taste too, after all."
Gen-Z is defined as people born 1995–2012, roughly ages 12–27. Gift buyers should consider environmental values and avoid brands that clash with those priorities. Visual aesthetics and online tastemakers strongly influence Gen-Z's preferences. Popular interests include collecting items like Sonny Angels, music pursuits such as DJing, and trend-driven home goods like stylish wine glasses. Effective gift selection involves scrolling social media trends and consulting young people to find items peers actually want. Because Gen-Z spans middle school to recent graduates, gift choices should be tailored to age and individual tastes.
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