"The user base of TikTok has grown exponentially, making it a no-brainer for many brands. The platform's popularity among influencer marketers is reportedly booming as well, with #TikTokMadeMeBuyIt and new features from TikTok Live and TikTok Shopping Ads. Although the app has been around for several years, it remains one of the fastest-growing platforms on the internet today for both brands and creators."
"BeReal is one of the new social media platforms we are all watching. It's for people who want to share in-the-moment photos and experiences. Created in France in 2019, it sends you daily notifications at random times, asking you to take two photos at once: one with your front camera and one with your back camera. You have two minutes to snap a photo of whatever you happen to be doing at that moment."
TikTok has experienced exponential user growth while remaining an app in its infancy, offering extensive opportunities for brands and creators. The platform enables short video creation with filters, text, music and special effects. Strong sub-communities and niche audiences drive remixing and cultural revivals of older songs. Influencer marketing on TikTok is booming, evidenced by trends like #TikTokMadeMeBuyIt and platform features such as TikTok Live and TikTok Shopping Ads. TikTok remains one of the fastest-growing platforms for brands and creators. BeReal focuses on in-the-moment photography, sending random daily prompts to capture simultaneous front and back camera images. Users have two minutes to capture whatever they are doing when prompted.
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