#influencer-industry

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#creator-economy

Top Creators 2024

The influencer economy is booming, projected to nearly double by 2027 as creators transition into entrepreneurs.

Apple is taking a bigger bite out of the creator economy and influencers are fuming

Apple's in-app fee adversely impacts creator earnings on platforms like Patreon, leading to frustration in the influencer industry.

Top Creators 2024

The influencer economy is booming, projected to nearly double by 2027 as creators transition into entrepreneurs.

Apple is taking a bigger bite out of the creator economy and influencers are fuming

Apple's in-app fee adversely impacts creator earnings on platforms like Patreon, leading to frustration in the influencer industry.
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When Influencers Go Too Far: 33 Times Their Craziest Acts For Content Made Headlines

The influencer industry grew from self-publishing and social media, emphasized authenticity, and monetized through sponsorships. Influencers face unpredictable pay and limited job security.
#legislation

Classic Hollywood laws inspire shields for kids in multibillion influencer industry

States are using old Hollywood laws to protect children in the modern influencer industry.

"Sharenting": The Real Cost of Being a Parent Influencer's Kid

Child influencers are often not legally entitled to a share of earnings
Family content creators profit from featuring children but may leave them unprotected

Classic Hollywood laws inspire shields for kids in multibillion influencer industry

States are using old Hollywood laws to protect children in the modern influencer industry.

"Sharenting": The Real Cost of Being a Parent Influencer's Kid

Child influencers are often not legally entitled to a share of earnings
Family content creators profit from featuring children but may leave them unprotected
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Certified Influence Is Here To Help Build Content Careers

Certified Influence is the first-ever virtual training and certification program for content creators, teaching them how to secure brand campaigns.

Want to be an influencer? Our research shows what you need to know first

Influencer industry can be challenging and poorly paid.

TikTok's Creator Economy Stares Into the Abyss

The US Senate passed a bill allowing a potential TikTok ban within a year if not separated from ByteDance.

The Terminator wants to sell you face cream: how AI influencers are taking over Instagram

More than half of Gen Zers aspire to be influencers attracted by the potential for self-employment and high earnings.
The influencer landscape has evolved, becoming more competitive and requiring deliberate strategies for success.

What you need to know about the latest influencer marketing legislation

Global regulators are cracking down on the influencer industry, making it crucial for marketers to understand and follow the rules.
Italy and the UK are among the countries taking firm actions on influencer marketing and introducing regulations.

Affiliate Links Are TikTok's Low-Lift Side Hustle. Should You Get In On It?

Affiliate marketing is no longer limited to influencers with large followings; it has become accessible to anyone with a platform or audience.
Affiliate marketing can provide valuable data and analytics that can help creators negotiate more lucrative brand deals.

The darker you are, the less you're worth': the influencer pay gap

Interest in diverse influencers declined post-BLM movement; pay inequality persists in influencer industry.
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