The financial downturn impacts the influencer industry as consumers become more discerning with spending. Influencers are experiencing backlash for showcasing wealth during economic uncertainty. Many Americans express stress about finances, shaping their content consumption preferences. The trust between followers and content creators is declining as anxiety over finances grows. Influential creators, reliant on audience support, may find their traditional income streams threatened as economic challenges reshape online interactions.
"Recession jitters have made online audiences and brands more discerning about their spending, possibly roiling the traditional income streams that influencers have come to rely on."
"If they're so reliant on fans to buy from them and support them, what happens when that starts to go away?"
"The consumer is what really dictates what's happening in the market. And I think the consumer has pushed back and said, 'Enough.'"
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