Pinterest has reported that male users now comprise over one-third of its 570 million global active users, translating to more than 171 million men, primarily from Generation Z. This demographic shows a preference for positive engagement with content, contrasting with toxicity found on other platforms. Popular interests among these users include wellness-related themes like Pilates and health hacks. To increase male participation, Pinterest has launched a 'Pinterest Man' hub to highlight trending topics and shopping options. This surge places Pinterest in competition with platforms like TikTok for social commerce.
Male users on Pinterest now make up more than one-third of its 570 million global active users, totaling over 171 million men, mostly from Generation Z.
Pinterest's data reveals that male users predominantly engage with content in positive ways, rejecting toxicity commonly found on other platforms.
Men are utilizing Pinterest for diverse interests such as health, fitness, unique travel destinations, and product research before making purchases.
The introduction of the 'Pinterest Man' hub aims to attract more male users by providing them with trending topics and shopping options.
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