#generation-z

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from The Hollywood Reporter
4 days ago

Media Companies Lack Short Form Video Strategy, Courting Long-Term Disaster (Guest Column)

Traditional media faces challenges from short-form platforms like TikTok and YouTube, particularly with younger audiences who prefer short content.
An effective strategy must evolve from long-form to include short-form video engagement to remain relevant.
#mental-health

Teachers and Students Are Facing a Mental Health Crisis as School Year Begins

Teachers are facing a mental health crisis that severely impacts their ability to teach, with significant consequences for the education system.

Young workers twice as likely to take mental health leave as new UK research reveals scale of crisis

Employers must urgently address mental health challenges among young workers, as 30% of Generation Z has taken time off for mental health issues.

How to Build a Workplace Culture Centered on Love, Abundance and Purpose | Entrepreneur

The job market for recent grads is tough, urging businesses to focus on workplace culture over just financial compensation.

Instagram therapy' offers self-diagnoses, vocabulary and justifications, but it does not solve anything

Generation Z often turns to social media for understanding and managing mental health and relationship issues, practicing 'Instagram therapy' instead of seeking professional help.

The Terrible Costs of a Phone-Based Childhood

Rates of depression and anxiety in adolescents have dramatically increased since the early 2010s.
Members of Generation Z are experiencing higher levels of anxiety, depression, and related disorders compared to previous generations.

Kids' phone-based existence is 'inhuman' - and 10 times worse than any middle-school horrors: author

Social media has led to a surge in mental health issues among Generation Z, especially girls.
Jonathan Haidt's book highlights the negative impact of smartphones and social media on childhood.

Teachers and Students Are Facing a Mental Health Crisis as School Year Begins

Teachers are facing a mental health crisis that severely impacts their ability to teach, with significant consequences for the education system.

Young workers twice as likely to take mental health leave as new UK research reveals scale of crisis

Employers must urgently address mental health challenges among young workers, as 30% of Generation Z has taken time off for mental health issues.

How to Build a Workplace Culture Centered on Love, Abundance and Purpose | Entrepreneur

The job market for recent grads is tough, urging businesses to focus on workplace culture over just financial compensation.

Instagram therapy' offers self-diagnoses, vocabulary and justifications, but it does not solve anything

Generation Z often turns to social media for understanding and managing mental health and relationship issues, practicing 'Instagram therapy' instead of seeking professional help.

The Terrible Costs of a Phone-Based Childhood

Rates of depression and anxiety in adolescents have dramatically increased since the early 2010s.
Members of Generation Z are experiencing higher levels of anxiety, depression, and related disorders compared to previous generations.

Kids' phone-based existence is 'inhuman' - and 10 times worse than any middle-school horrors: author

Social media has led to a surge in mental health issues among Generation Z, especially girls.
Jonathan Haidt's book highlights the negative impact of smartphones and social media on childhood.
moremental-health

Is Great Britain Experiencing Guinness Shortages?

Guinness is gaining popularity among Generation Z, prompting concerns about supply from Diageo's parent company.

Bible sales are spiking, but it's not because of Donald Trump's "God Bless the U.S.A. Bible"

Bible sales have surged 22% in 2023, particularly among first-time buyers and younger generations seeking spiritual insight.
#social-media

Side businesses turning Gen Z into millionaires without social media

Generation Z entrepreneurs are thriving without social media, focusing on direct customer relationships and operational efficiency.

Gen Z would rather be an influencer than a doctor: study

Gen Z prefers creative careers influenced by social media over traditional professions. Influencers and artists lead their career aspirations.

Watch Me Lose My Job on TikTok

Tech workers are sharing their layoff experiences on social media, including TikTok videos, which have gone viral.
This trend is driven by Generation Z and millennials who are accustomed to sharing every aspect of their lives on social media.

Gen Z ushering in post-truth media age', says former No 10 communications chief

Gen Z prefers social media for news despite trust issues
Traditional media still dominant among older age groups

'Aura' is German youth word of the year 2024 DW 10/20/2024

Aura has evolved for youth, reflecting coolness and positive actions.
Youth slang can rapidly change meanings and contexts across cultures.
Social media influences the popularity and perception of new terms.

Gen Z Teens Are Covering Their Noses In Family Photos In New Trend

Millennials captured moments on camera without worrying about their parents sharing them on social media, while Gen Z kids are concerned about their privacy.
Gen Z kids have started participating in the 'nose cover' trend, where they cover their faces in photos they don't want to be a part of.

Side businesses turning Gen Z into millionaires without social media

Generation Z entrepreneurs are thriving without social media, focusing on direct customer relationships and operational efficiency.

Gen Z would rather be an influencer than a doctor: study

Gen Z prefers creative careers influenced by social media over traditional professions. Influencers and artists lead their career aspirations.

Watch Me Lose My Job on TikTok

Tech workers are sharing their layoff experiences on social media, including TikTok videos, which have gone viral.
This trend is driven by Generation Z and millennials who are accustomed to sharing every aspect of their lives on social media.

Gen Z ushering in post-truth media age', says former No 10 communications chief

Gen Z prefers social media for news despite trust issues
Traditional media still dominant among older age groups

'Aura' is German youth word of the year 2024 DW 10/20/2024

Aura has evolved for youth, reflecting coolness and positive actions.
Youth slang can rapidly change meanings and contexts across cultures.
Social media influences the popularity and perception of new terms.

Gen Z Teens Are Covering Their Noses In Family Photos In New Trend

Millennials captured moments on camera without worrying about their parents sharing them on social media, while Gen Z kids are concerned about their privacy.
Gen Z kids have started participating in the 'nose cover' trend, where they cover their faces in photos they don't want to be a part of.
moresocial-media

Rep. Maxwell Frost runs to be first Gen Z congressional leader

Rep. Maxwell Frost is running for Democratic leadership to bring a Gen Z approach, focusing on digital communication and modern branding strategies.
#consumer-behavior

Council Post: The Shift To Social Shopping And What It Means For Brands

Social commerce is surging, with a majority of consumers starting their shopping journey on social media before moving to brand websites.

Council Post: 5 Branding Strategies To Reach Generation Z Audiences

Generation Z demands innovative branding strategies emphasizing global perspectives as they transition into the workforce.

Gen Z: Will they finally solve the plastic crisis?

Generation Z demonstrates strong environmental concern but struggles with changes in consumer habits due to convenience.

How Franchises Can Win Over Gen Z Customers | Entrepreneur

To effectively attract Generation Z, brands must be authentic and leverage technology in their marketing strategies.

Council Post: How To Build Brand Loyalty With Gen-Z

Gen-Z exhibits unpredictable loyalty; brands must adapt strategies to meet their unique expectations and behaviors.

Kardashian children are sharing skincare routines': experts on gen Z's ageing fixation

Younger generations, like Generation Z and Generation Alpha, are obsessed with halting aging effects through skincare products and unique trends like quirky-shaped straws.

Council Post: The Shift To Social Shopping And What It Means For Brands

Social commerce is surging, with a majority of consumers starting their shopping journey on social media before moving to brand websites.

Council Post: 5 Branding Strategies To Reach Generation Z Audiences

Generation Z demands innovative branding strategies emphasizing global perspectives as they transition into the workforce.

Gen Z: Will they finally solve the plastic crisis?

Generation Z demonstrates strong environmental concern but struggles with changes in consumer habits due to convenience.

How Franchises Can Win Over Gen Z Customers | Entrepreneur

To effectively attract Generation Z, brands must be authentic and leverage technology in their marketing strategies.

Council Post: How To Build Brand Loyalty With Gen-Z

Gen-Z exhibits unpredictable loyalty; brands must adapt strategies to meet their unique expectations and behaviors.

Kardashian children are sharing skincare routines': experts on gen Z's ageing fixation

Younger generations, like Generation Z and Generation Alpha, are obsessed with halting aging effects through skincare products and unique trends like quirky-shaped straws.
moreconsumer-behavior
#survey-results

In Spain, 26% of young men prefer authoritarianism to democracy in some circumstances'

Support for democracy is declining among young Spaniards, especially among men who show a notable preference for authoritarianism under certain circumstances.

We're on a dark path: Most Americans say speech equals violence

A recent survey shows 80% of Americans believe words can constitute violence, raising concerns about perceptions of free speech.

In Spain, 26% of young men prefer authoritarianism to democracy in some circumstances'

Support for democracy is declining among young Spaniards, especially among men who show a notable preference for authoritarianism under certain circumstances.

We're on a dark path: Most Americans say speech equals violence

A recent survey shows 80% of Americans believe words can constitute violence, raising concerns about perceptions of free speech.
moresurvey-results
#2024-election

Opinion | Trump's Bro-Whispering Could Cost Democrats Too Many Young Men

Generation Z's political alignment is shifting, with young men increasingly leaning Republican, potentially impacting the 2024 election outcome.

Marijuana Could Be Legal in Half of US States After the 2024 Election

Florida's legalization of recreational cannabis could greatly influence a larger movement across states, particularly among younger voters.

Opinion | Trump's Bro-Whispering Could Cost Democrats Too Many Young Men

Generation Z's political alignment is shifting, with young men increasingly leaning Republican, potentially impacting the 2024 election outcome.

Marijuana Could Be Legal in Half of US States After the 2024 Election

Florida's legalization of recreational cannabis could greatly influence a larger movement across states, particularly among younger voters.
more2024-election
#generation-alpha

In-game advertising can help build brand loyalty, says Anzu, SuperAwesome report

In-game advertising can significantly enhance the gaming experience for younger generations, fostering brand loyalty and engagement.

9 Education Marketing Strategies to Reach Gen Z and Gen Alpha

Institutions must adapt marketing strategies to engage Gen Z and Gen Alpha.
Gen Z and Gen Alpha prioritize digital fluency, innovation, and authenticity in educational experiences.

In-game advertising can help build brand loyalty, says Anzu, SuperAwesome report

In-game advertising can significantly enhance the gaming experience for younger generations, fostering brand loyalty and engagement.

9 Education Marketing Strategies to Reach Gen Z and Gen Alpha

Institutions must adapt marketing strategies to engage Gen Z and Gen Alpha.
Gen Z and Gen Alpha prioritize digital fluency, innovation, and authenticity in educational experiences.
moregeneration-alpha
#channel-4

Sue Johnston's first day on set, she was biting someone's nose off': Ben Wheatley on his zombie drama Generation Z

The Channel 4 drama 'Generation Z' uses a zombie metaphor to explore generational conflict and societal challenges, specifically reflecting on Brexit and the COVID pandemic.

Generation Z: Sue Johnston is the greatest zombie to grace our screens in decades

Zombies have cyclical popularity, re-emerging in various forms, as seen with the upcoming Channel 4 series 'Generation Z' written by Ben Wheatley.

EastEnders legend looks unrecognisable in terrifying new role

Anita Dobson stars in 'Generation Z', a zombie miniseries showcasing a mix of humor, politics, and unique visual storytelling.

Sue Johnston's first day on set, she was biting someone's nose off': Ben Wheatley on his zombie drama Generation Z

The Channel 4 drama 'Generation Z' uses a zombie metaphor to explore generational conflict and societal challenges, specifically reflecting on Brexit and the COVID pandemic.

Generation Z: Sue Johnston is the greatest zombie to grace our screens in decades

Zombies have cyclical popularity, re-emerging in various forms, as seen with the upcoming Channel 4 series 'Generation Z' written by Ben Wheatley.

EastEnders legend looks unrecognisable in terrifying new role

Anita Dobson stars in 'Generation Z', a zombie miniseries showcasing a mix of humor, politics, and unique visual storytelling.
morechannel-4
#affordable-housing

New report shows 2 in 3 Gen Z New Yorkers are burdened with rent in NYC

NYC's rental market is extremely unaffordable for Generation Z, with two-thirds of renters aged 18-25 being rent-burdened.

Generation Z Is Ready To Rent a Home-but Will Struggle To Afford It, New Report Reveals

Generation Z's increasing presence in the rental market highlights a critical shortage of affordable housing options available to them.

The Top 10 Surprising Metros Where Generation Z Is Buying Up Homes

Generation Z is financially savvy, successfully buying homes in affordable metros despite high prices and competition.

New report shows 2 in 3 Gen Z New Yorkers are burdened with rent in NYC

NYC's rental market is extremely unaffordable for Generation Z, with two-thirds of renters aged 18-25 being rent-burdened.

Generation Z Is Ready To Rent a Home-but Will Struggle To Afford It, New Report Reveals

Generation Z's increasing presence in the rental market highlights a critical shortage of affordable housing options available to them.

The Top 10 Surprising Metros Where Generation Z Is Buying Up Homes

Generation Z is financially savvy, successfully buying homes in affordable metros despite high prices and competition.
moreaffordable-housing

Gen Z jobseekers are making their parents call and plead to hire them, boss says: 'They are not prepared'

The younger generation is perceived as lacking initiative, often relying on their parents to secure job opportunities.

Gen Z pay double in mortgage payments compared to older generations

Generation Z faces the highest mortgage payments in history, influenced by soaring house prices and rising interest rates.
#gothic-art

Via Munch, Van Gogh and Durer, this Helsinki exhibition captures the enduring power of the Gothic imagination

Gothic influences pervade modern culture, evident in art and media, reflecting a continuous dialogue with the Medieval past.

Via Munch, Van Gogh and Durer, this Helsinki exhibition captures the enduring power of the Gothic imagination

The Gothic influences modern culture, evolving beyond revivals to an ongoing relevance in art and society.
The Ateneum Art Museum's exhibit aims to bridge Medieval influences with contemporary themes, especially for younger audiences.

Via Munch, Van Gogh and Durer, this Helsinki exhibition captures the enduring power of the Gothic imagination

Gothic influences pervade modern culture, evident in art and media, reflecting a continuous dialogue with the Medieval past.

Via Munch, Van Gogh and Durer, this Helsinki exhibition captures the enduring power of the Gothic imagination

The Gothic influences modern culture, evolving beyond revivals to an ongoing relevance in art and society.
The Ateneum Art Museum's exhibit aims to bridge Medieval influences with contemporary themes, especially for younger audiences.
moregothic-art
#millennials

Red flags for customers: What visual to avoid in your marketing communication

To reach younger customers, companies need to adapt to the ever-changing visual trends and values of Millennials and Generation Z.
Authenticity, environmental consciousness, technology integration, and a sense of community are key factors driving marketing communication today.

Marketing Financial Services To The Next Generation

Financial services must adapt marketing strategies to engage younger, tech-savvy consumers as they redefine the industry landscape.

Meta, Google Use This Strategy to Motivate Younger Employees | Entrepreneur

Only about a third of workers reported being engaged with their work last year - and engagement among Gen Zers and millennials is on the decline.
A 'structured program' embraced by global tech players like Meta, Google, Zappos and more is helping young employees stay on track.

Honey, I lost the kids: is generation Z done with Disney?

The D23 conference revealed a clear generational gap in Disney fandom, with fewer Generation Z attendees compared to millennials.

The number of U.S. adults who identify as LGBTQ+ doubled in 12 years, new poll shows

The number of American adults identifying as LGBTQ+ has more than doubled in 12 years, with the latest Gallup poll showing 7.6% align with the community.
The increase in LGBTQ+ identification is particularly prominent among Generation Z and millennials, with each successive younger generation about twice as likely to identify as LGBTQ+.

6 Ways To Engage Gen Z And Millennials On Your Team

Millennials and Gen Z are less engaged at work.
Younger generations seek purpose, remote work, and employer identification.

Red flags for customers: What visual to avoid in your marketing communication

To reach younger customers, companies need to adapt to the ever-changing visual trends and values of Millennials and Generation Z.
Authenticity, environmental consciousness, technology integration, and a sense of community are key factors driving marketing communication today.

Marketing Financial Services To The Next Generation

Financial services must adapt marketing strategies to engage younger, tech-savvy consumers as they redefine the industry landscape.

Meta, Google Use This Strategy to Motivate Younger Employees | Entrepreneur

Only about a third of workers reported being engaged with their work last year - and engagement among Gen Zers and millennials is on the decline.
A 'structured program' embraced by global tech players like Meta, Google, Zappos and more is helping young employees stay on track.

Honey, I lost the kids: is generation Z done with Disney?

The D23 conference revealed a clear generational gap in Disney fandom, with fewer Generation Z attendees compared to millennials.

The number of U.S. adults who identify as LGBTQ+ doubled in 12 years, new poll shows

The number of American adults identifying as LGBTQ+ has more than doubled in 12 years, with the latest Gallup poll showing 7.6% align with the community.
The increase in LGBTQ+ identification is particularly prominent among Generation Z and millennials, with each successive younger generation about twice as likely to identify as LGBTQ+.

6 Ways To Engage Gen Z And Millennials On Your Team

Millennials and Gen Z are less engaged at work.
Younger generations seek purpose, remote work, and employer identification.
moremillennials

Company boss explains controversial work policy she has in her Gen Z office

Generation Z seeks flexibility in work, prioritizing efficiency and personal comfort over traditional management expectations.

Wealthy Gen Zers are leaving California, new study says. Here's where they're moving

Rich Generation Z residents are leaving California at high rates, seeking better economic and lifestyle opportunities elsewhere.

worknic portable desk invites users to step outside for a picnic-like workspace

Worknic allows Generation Z to choose flexible outdoor workspaces, enhancing productivity and refreshing the work environment.
#feminism

Will Young Men Take Over American Christianity?

Generation Z women are more likely to be religiously unaffiliated than men, marking a significant shift from previous trends.

Gen Z boys and men more likely than baby boomers to believe feminism harmful, says poll

Boys and men from generation Z are more likely to believe that feminism has done more harm than good.
A significant portion of young men have an unfavorable view of controversial figure Andrew Tate.

Will Young Men Take Over American Christianity?

Generation Z women are more likely to be religiously unaffiliated than men, marking a significant shift from previous trends.

Gen Z boys and men more likely than baby boomers to believe feminism harmful, says poll

Boys and men from generation Z are more likely to believe that feminism has done more harm than good.
A significant portion of young men have an unfavorable view of controversial figure Andrew Tate.
morefeminism
#social-trends

Kamala Harris and Donald Trump are betting on nostalgia to get your vote. Here's why

Young people are increasingly drawn to analog experiences like vinyl records and board games, driven by nostalgia and the need for tangible connections.

Number of Gen Z who say they are gay or bisexual doubles to 22%

Each younger generation is twice as likely as one before it to identify as LGBTQ+
Bisexuality is the most common LGBTQ+ identification among Generation Z

Kamala Harris and Donald Trump are betting on nostalgia to get your vote. Here's why

Young people are increasingly drawn to analog experiences like vinyl records and board games, driven by nostalgia and the need for tangible connections.

Number of Gen Z who say they are gay or bisexual doubles to 22%

Each younger generation is twice as likely as one before it to identify as LGBTQ+
Bisexuality is the most common LGBTQ+ identification among Generation Z
moresocial-trends
#user-experience

Designing for Gen Z: What Makes This Generation Click?

Designing for Generation Z involves recognizing their identity as digital natives and adapting strategies to resonate with their preferences.

Designing for Gen Z: What Makes This Generation Click?

Understanding Gen Z is crucial for designers to create engaging and relevant digital experiences.

Can TikTok overtake Google as a search engine?

TikTok is becoming a dominant search engine for users, overtaking platforms like Google and YouTube.

Designing for Gen Z: What Makes This Generation Click?

Designing for Generation Z involves recognizing their identity as digital natives and adapting strategies to resonate with their preferences.

Designing for Gen Z: What Makes This Generation Click?

Understanding Gen Z is crucial for designers to create engaging and relevant digital experiences.

Can TikTok overtake Google as a search engine?

TikTok is becoming a dominant search engine for users, overtaking platforms like Google and YouTube.
moreuser-experience
#digital-natives

Designing for Gen Z: What Makes This Generation Click?

Understanding Generation Z is essential for designing relevant experiences in the digital age.

Designing for Gen Z: What Makes This Generation Click?

Understanding Generation Z's digital immersion is crucial for designing relevant experiences.
Designing for Gen Z requires knowledge of their short attention spans and visual communication preferences.

Designing for Gen Z: What Makes This Generation Click?

Designers must understand Gen Z's digital nativity to create engaging experiences that resonate with their preferences and behaviors.

Designing for Gen Z: What Makes This Generation Click?

Understanding Generation Z is essential for designing relevant experiences in the digital age.

Designing for Gen Z: What Makes This Generation Click?

Understanding Generation Z's digital immersion is crucial for designing relevant experiences.
Designing for Gen Z requires knowledge of their short attention spans and visual communication preferences.

Designing for Gen Z: What Makes This Generation Click?

Designers must understand Gen Z's digital nativity to create engaging experiences that resonate with their preferences and behaviors.
moredigital-natives

Gen Z leads drive to reverse Brexit

A majority of British voters now support rejoining the EU, indicating a shift in public sentiment since the original Brexit referendum.

America's most boring job is on the brink of extinction

Accountancy is facing a significant shortage due to declining student interest and aging professionals, jeopardizing financial reporting integrity.

Pizza, church and staying in - how Generation Moderation celebrated this year's Leaving Cert results

Irish school-leavers are now celebrating with reduced alcohol consumption, marking a cultural shift toward moderation.
from www.nytimes.com
3 months ago

Many Gen Z Men Feel Left Behind. Some See Trump as an Answer.

The presidential election reflects a significant gender divide, especially within Generation Z.

The Playbook: A potentially costly mistake hiring managers are making - The Business Journals

Hiring managers' negative perceptions of Gen Z workers may lead to costly misjudgments in hiring future employees.

After ousting Bangladesh's leader, Gen Z protesters are figuring out how to govern

Young volunteers in Dhaka are stepping up as traffic monitors after the political upheaval, showcasing the influence of Generation Z.
#tiktok

Kenya's digital revolution: What next for Generation Z? DW 08/11/2024

Online platforms in Kenya, like TikTok, are empowering Generation Z in political activism and protests.

Learning what colors suit you: How a business has been revived thanks to social media

Color analysis, driven by the concept of 4 seasons, has gained popularity on TikTok, attracting Generation Z consumers and expanding to various industries.

Kenya's digital revolution: What next for Generation Z? DW 08/11/2024

Online platforms in Kenya, like TikTok, are empowering Generation Z in political activism and protests.

Learning what colors suit you: How a business has been revived thanks to social media

Color analysis, driven by the concept of 4 seasons, has gained popularity on TikTok, attracting Generation Z consumers and expanding to various industries.
moretiktok

Gen Z Are Sharing The "Common Knowledge" Practices Their Parents Don't Know

Parents of Gen Z may struggle to understand modern communication tools like emojis and the depth of modern-day fandom.

Meet the Moncrieff sisters: 'Our parents' divorce strengthened our relationship - it unifies you'

Siblings Keelin and Saoirse Moncrieff promote alcohol-free social opportunities for Gen Z.

What Do Students at Elite Colleges Really Want?

Elite college students increasingly prioritize corporate careers over activism.

The New Sound of Sexual Frustration

Billie Eilish's album sustains a mood of longing relevant for today's generation.
#consumer-spending

The links between social media, influencers, and consumerism: How to be more intentional with what you're buying

Gen Z has the highest social media shopping rate; inherent dangers with social media shopping trends.

The links between social media, influencers, and consumerism: How to be more intentional with what you're buying

Understanding the shopping habits of Generation Z is essential for all consumers to be aware of emerging trends, especially around social media shopping.

The links between social media, influencers, and consumerism: How to be more intentional with what you're buying

Gen Z has the highest social media shopping rate; inherent dangers with social media shopping trends.

The links between social media, influencers, and consumerism: How to be more intentional with what you're buying

Understanding the shopping habits of Generation Z is essential for all consumers to be aware of emerging trends, especially around social media shopping.
moreconsumer-spending

Gen Z Parties Totally Differently Than We Did

Gen Z parties differently than previous generations, focusing more on small gatherings, socializing through phones, and using weed and edibles as party choices.

The luckiest generation? Why Gen Z is entering the workforce at the perfect time

Gen Z is experiencing a faster bounce-back in the labor market compared to previous generations, with stronger wage growth.

Less litigation, more practical skills in law school needed, junior associates say

Law school graduates need more practical skills for practice, not just theoretical knowledge.
#digital-marketing

How Gen Z is Impacting Business and Marketing Decisions | Entrepreneur

Generation Z holds $150 billion in global buying power and digital marketers are adapting their strategies to reach this unique generation.
To effectively engage with Gen Z, marketers must understand their mindset, prioritize authenticity and inclusivity, and align with their values.

Council Post: Strategies For Authentic Connection And Marketing Success: Speaking Gen Z In Your Marketing

To effectively engage with Generation Z, businesses must adopt a nuanced approach that resonates with the multifaceted nature of their digital lives.

How Gen Z is Impacting Business and Marketing Decisions | Entrepreneur

Generation Z holds $150 billion in global buying power and digital marketers are adapting their strategies to reach this unique generation.
To effectively engage with Gen Z, marketers must understand their mindset, prioritize authenticity and inclusivity, and align with their values.

Council Post: Strategies For Authentic Connection And Marketing Success: Speaking Gen Z In Your Marketing

To effectively engage with Generation Z, businesses must adopt a nuanced approach that resonates with the multifaceted nature of their digital lives.
moredigital-marketing

How to upgrade your outdated acronyms to keep up with Gen Z

Generation Z perceives certain popular abbreviations as 'old'.

How to empower Black Gen Z talent at work

Employers need to support and include Black Gen Z in the workplace through mentorship, opportunities, and understanding.

Lil Yachty's Instagram Stunt Proves the Power of Inclusivity

Lil Yachty promoted Close Friends feature through Instagram campaign to reach Generation Z.
Inclusive marketing resonates when it is community-rooted and relatable.

Facebook brought back what some say is its most annoying feature: poking | CBC News

Poke feature on Facebook resurging among the younger generation, with a 13-fold spike in usage recently.
Poking is distinct from other forms of social media interactions like DMs, comments, or likes, with new enhancements added by Facebook.

UK teens believe they will have harder lives than their parents, research finds

British teenagers pessimistic about future compared to parents
Money, jobs, and climate crisis key concerns for British teenagers

What's up with Generation Z?

Gen Z is experiencing a notable increase in mental health issues compared to previous generations.
Research shows high levels of mental health problems among young people, with potential causes being explored.

Why Gen Z Is Surprisingly Susceptible to Financial Scams

Younger adults more susceptible to online scams than older generations due to tailored schemes and trust in social media.
Financial scams exploit a generation facing economic challenges, such as inflation and high housing costs.
#communication

Experts say this parenting technique is best for Gen Z teens - here's what to do

Gen Zers are often resistant to unsolicited advice, but it can be helpful if parents validate their perspective and support their autonomy.
Parents can effectively support their children by creating a two-way street of communication and respecting their sovereignty.

The real reason why Gen Z leaves phones on 'Do Not Disturb': 'Disrespectful AF'

Generation Z uses Do Not Disturb feature to avoid phone call anxiety.
90% of Gen Zers are anxious about speaking on the phone.

Experts say this parenting technique is best for Gen Z teens - here's what to do

Gen Zers are often resistant to unsolicited advice, but it can be helpful if parents validate their perspective and support their autonomy.
Parents can effectively support their children by creating a two-way street of communication and respecting their sovereignty.

The real reason why Gen Z leaves phones on 'Do Not Disturb': 'Disrespectful AF'

Generation Z uses Do Not Disturb feature to avoid phone call anxiety.
90% of Gen Zers are anxious about speaking on the phone.
morecommunication

Brooklyn Drug Overdoses on the Rise: What Parents Need to Know

Generation Z is eschewing alcohol consumption in favor of drug misuse.
Parents are less familiar with the signs and risks of drug abuse compared to alcohol abuse.
Opioids are a common drug of choice among teens in Brooklyn.

EXCLUSIVE: Pinterest Partners with Coachella to Connect with Gen Z

Pinterest is targeting Generation Z users by partnering with Coachella to help users plan their festival looks.
Gen Z makes up over 40% of Pinterest's global monthly active users and is the most engaged demographic on the platform.
Pinterest is focusing on offline and experiential marketing to connect with its consumers and stay culturally relevant.

The 6 Most Common Issues Gen Zers Bring Up In Therapy

Generation Z is seeking therapy more than any other age cohort.
Common issues brought up by Gen Zers in therapy include anxiety and the pressure of finding a job.

Poll Finds Gen Z Voters Are More Likely to Identify as LGBTQ Than Republican

Generation Z adults are more likely to identify as LGBTQ than to say they are Republicans.
Gen Z voters are less religious than Americans overall.

Gen Z Attention Spans? Meet the UX Design Hacks That Win Them Over

Generation Z's unique expectations and behaviors are reshaping UX and interface design.
Generation Z's reliance on digital connectivity and integration of virtual and physical experiences present challenges for designers.
#recruitment-crisi

Armed forces recruitment crisis because Gen Z aren't joining, Ben Wallace warns

Britain's armed forces are facing a recruitment crisis due to a lack of interest from Generation Z.
Former defence secretary Ben Wallace believes that Britain needs to change its recruitment strategies to attract new soldiers.
The Royal Navy has experienced a decline in recruits, which has led to the decommissioning of two warships.

Royal Navy forced to recruit for tob job on social media

The Royal Navy advertised for a top job on social media due to internal struggles to fill the position.
Former defence secretary Ben Wallace warns of a recruitment crisis in the armed forces due to Generation Z not signing up.

Armed forces recruitment crisis because Gen Z aren't joining, Ben Wallace warns

Britain's armed forces are facing a recruitment crisis due to a lack of interest from Generation Z.
Former defence secretary Ben Wallace believes that Britain needs to change its recruitment strategies to attract new soldiers.
The Royal Navy has experienced a decline in recruits, which has led to the decommissioning of two warships.

Royal Navy forced to recruit for tob job on social media

The Royal Navy advertised for a top job on social media due to internal struggles to fill the position.
Former defence secretary Ben Wallace warns of a recruitment crisis in the armed forces due to Generation Z not signing up.
morerecruitment-crisi

Young Iowa Republicans Raise Their Voices. Will Their Party Listen?

Vivek Ramaswamy is the only Republican primary candidate prioritizing an appeal to young voters.
Younger voters in Iowa are open to other candidates who they believe can more easily beat Biden than Trump.

9 Predictions for How We'll Eat in 2024

No one can predict with certainty what we will eat and drink in the new year, but multitudes try.

More young people than ever choose 'queer' over labels like 'gay' or 'lesbian'

More Gen Z individuals are rejecting binary labels like 'gay' and 'lesbian' in favor of more fluid labels like 'queer'.
A study found that 5% of Gen Z identified as queer, compared to 1% of Gen X and Millennials.
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