From nautical nostalgia to Gen Z itineraries, these are the biggest cruise trends for 2026

"With more diverse itineraries and ships to sail on than ever before, now's most definitely the time to book an adventure on the ocean or river. Still think cruising is strictly retiree territory? Pack away that perception - according to a 2025 CLIA report, 76% of gen Z who have previously been on a cruise plan to set sail again in the future."

"The sheer variety on offer means you can cruise a coastline in quiet contemplation or take a deep dive into your favourite sport or cuisine. From immersive, money-can't-buy experiences to sipping local wine on a low-profile Greek island and traversing the Drake Passage on an ex-Royal Mail ship, the world is your oyster. So, how will you choose to cruise in 2026? We've selected the most exciting trends making waves this year."

"There was a time when a cruise was considered a holiday for retirees, but that perception is quickly becoming a thing of the past. Today, the industry is chasing a totally different demographic: Generation Z. Many Gen Z travellers - some already familiar with cruising thanks to family holidays - are eager to embark on their own adventures in the open seas."

"And the stats speak for themselves: CLIA's State of the Cruise Industry Report 2025 reveals that 76% of Gen Z who have previously been on a cruise plan to sail again, while Royal Caribbean has reported a 19% increase in Gen Z customers in 2025 compared to 2024. So it's no surprise that more and more cruise companies are embracing the full power of social media to connect with a younger audience and build momentum."

Cruising now offers a wider range of itineraries and vessel types for ocean and river voyages, from quiet coastal sails to expedition crossings like the Drake Passage. A surge in younger travellers is reshaping demand: 76% of Gen Z who have cruised plan to sail again, and Royal Caribbean reported a 19% rise in Gen Z customers. Cruise lines are increasingly using social media and influencer marketing to reach digital-native audiences. Offerings span contemplative coastal trips, sport- and food-focused voyages, exclusive immersive experiences, and adventurous routes on historic or low-profile ships, widening choices for 2026 travel.

Read at Travel