Kiley Leff included a wedding content creator in her Antigua wedding plans for candid social media photos and videos. She desired an authentic, less polished portrayal of her special day. Alexandra O'Connor and Lois Bellamy, former brand social media editors, founded Content for Brides in 2023, recognizing a trend where younger adults avidly share their lives on platforms like Instagram and TikTok. They concluded that traditional wedding photography often misses the appeal of spontaneous, handheld content, which resonates more with Millennial and Gen-Z couples wanting relatable wedding memories.
The job description of a wedding content creator? Someone to take candid iPhone photos-and videos-of her, her fiancée, and their 80 guests that they could post on social media.
O'Connor and Bellamy, two former brand social media editors, founded Content for Brides in 2023 over lunch at Shoreditch House in London.
76% of U.S. adults aged between 18 and 29 are active on Instagram and 59% are active on TikTok, according to the Pew Center.
Gen-Z and Millennial brides, O'Connor and Bellamy figured, might want to view their wedding through a more off-the-cuff, lo-fi lens.
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