Travel
fromConde Nast Traveler
4 months agoHow We Pulled It Off: A Turks and Caicos Wedding to the Tune of Afrobeats
Gabriella and GT chose Turks and Caicos for their destination wedding, uniting families from different parts of the world.
Today, David's Bridal is as much an AI-powered tech company as it is a retailer of wedding apparel and accessories. Around 90% of brides in the US interact with David's Bridal at some point as they plan their wedding, whether online or in-store. To take better advantage of its unique market position, David's Bridal launched a digital transformation strategy known as 'Aisle to Algorithm', focusing on personalized digital experiences. Pearl Planner, a wedding planning platform that automates tasks and connects couples to vendors, is central to this initiative and operates like a SaaS business that charges vendors for subscriptions.
"Whoever you are, on your wedding day, you want a day that's more special than your ordinary everyday. But if your ordinary everyday is Jeff Bezos', that's a challenge."
Although it's one of the most important steps, clients often forget to pick up a marriage license, which is crucial for the legal aspect of the wedding.
Planning a wedding is exciting, particularly creating a registry where you can select everything from kitchen gadgets to home decor just like online shopping.
Antwain proposed to Natalia under the stars on the Spanish Steps with a grand 'Marry Me' sign, surprising her amidst family and friends.
"If I could plan our wedding all over again, here are five things I'd change. First, I'd prepare for rain, no matter what. We thought we were safe during the dry season, but tropical weather has a mind of its own."
"Our friends and family had completely given up on asking us when we were planning to finally get married," Willow says, laughing. "We're both quite private people and neither of us loved the idea of being the center of attention."