The article contrasts the concept of being influential with the modern idea of being an influencer. The author notes that many recent graduates aspire simply to become influencers, a term that has gained popularity since the 2010s, based on endorsing products for financial gain. Unlike true influence, which stems from authentic achievements and contributions, being an influencer often lacks depth and specificity. The piece encourages a re-evaluation of what it means to be influential in a culture that increasingly values surface-level fame over substantive accomplishments.
To be an "influencer", then, has become a single targeted goal, not the byproduct or consequence of significant self-driven work or actions.
Most definitions agree that influencers attempt to affect taste and cultural trends by promoting product lines as a way to generate revenue for themselves.
I've been aware of the term "influencer" since it first came into play in the 2010s. That's when "influencer" was introduced into dictionaries as a noun.
It's like saying "I want to be famous" without saying "I want to be famous for [insert your skill, talent, work, original contribution, lasting achievement here]."
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