Bershka has launched a flagship store in Ibiza, designed by El Departamento, that deviates from traditional retail designs. The store combines two distinct areas, BERSHKA Woman and BERSHKA Man, organized around immersive sculptures and curated experiences. El Lingote serves as a highlight in the women's section, creating an engaging flow for customers. The men's store emphasizes vertical space and unique lighting to shape its identity. The emphasis is on a tactile and neutral material palette, enhancing the sensory experience for shoppers, making it appealing to younger generations.
Bershka's new flagship store redefines retail with a sensory, sculptural environment that resonates with the cultural context of Ibiza, targeting Generation Z.
The women's area centers around El Lingote, a mint-green installation that transforms the space into a catwalk and immersive art experience.
The men's section uses a double-height design to create impact, with custom furniture and green lighting offering a unique identity.
The store's interiors feature a restrained material palette, focusing on neutrality and tactility to enhance the overall shopping experience.
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