Pinterest's report reveals significant insights into male users, particularly Gen Z men, who are increasingly joining the platform. Currently, male users account for over one-third of Pinterest's global audience. The platform showcases male users as a nuanced group that largely distances itself from online toxicity. Instead, they engage with content in ways that are positive and authentic, challenging common stereotypes associated with male behavior on social media.
For the first time, Pinterest is unveiling a report that dives deep into how men - especially Gen Z men, who are joining the platform in record numbers - are using Pinterest.
Male users now represent more than one-third of our global audience.
Our data paints a picture of a nuanced group of male users on Pinterest that largely rejects the toxicity you might find elsewhere online.
Male users engage with content in positive, authentic ways that might surprise you.
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