"So when I analyze consumers and digital conversations on social media, what I care about and what I want to see is how Main Street basically reacts to new products, new trends, sensations, or anything interesting that could impact Wall Street and the financial aspects and the earnings. When I analyzed the last month of discussions, when it comes to retail shopping, purchasing behavior, there were a few interesting things that I saw for retailers specifically, the one thing that we can mention to be very careful with, with the based on the data that we saw, is actually app and website glitches and abandoned shopping carts."
"So over and over, the discussions on social media showed us that a lot of the consumers are abandoning their shopping carts or moving to their shopping cart to another retailer because of app and website glitches. So that would be my number one thing, especially now going into the holidays."
"App and website glitches are leading causes of abandoned shopping carts this holiday season. Most discussed purchases are groceries, beauty/wellness products, and rising nontraditional items via TikTok. U.S. consumers remain cautious; brands should avoid risky innovations and maintain steady messaging."
Analysis of 11 million social posts over 30 days shows app and website glitches are a leading cause of abandoned shopping carts this holiday season. Consumers often move their carts to other retailers after encountering technical failures. The most-discussed purchases include groceries, beauty and wellness products, and rising nontraditional items promoted on TikTok. U.S. shoppers remain financially cautious, favoring reliable experiences. Brands should prioritize stable technology, avoid risky innovations during peak shopping periods, and maintain steady messaging to build trust and prevent lost sales due to preventable digital friction.
Read at TheStreet
Unable to calculate read time
Collection
[
|
...
]