"Following the January 3 post, searches for "Nike Tech" on Google spiked, according to Google Trends. The online conversations about the athleisure line also surged dramatically on X, intelligence platform PeakMetrics told Business Insider. Nike Tech was mentioned in over 5,000 X posts a day between January 3 and January 5, according to PeakMetrics. That's up from the roughly 325 posts a day it averaged from November 1 to December 31."
"On TikTok, users posted AI-generated versions of the photo and poked fun at the fashion choice.Some users joked that it was a new Nike campaign. Others made "steal the look" posts that broke down the cost of the full outfit, including the darkened eye mask and ear covering. The jacket and joggers cost over $200 combined. As of Monday morning, the style of the Nike Tech fleece zip-up jacket that Maduro was photographed in was sold out on Nike's US website in several sizes."
"As of Monday morning, the style of the Nike Tech fleece zip-up jacket that Maduro was photographed in was sold out on Nike's US website in several sizes. Nike declined to comment. The fleece jacket already appeared to be a hot item before Maduro donned it on the Navy ship USS Iwo Jima. It appeared to be partially sold out in November and December, according to screenshots archived on Wayback Machine."
A viral photo of Nicolás Maduro in US custody wearing a gray Nike Tech fleece set prompted a sharp rise in online searches and social media mentions. Google searches for "Nike Tech" spiked after the image’s publication. Mentions on X rose from about 325 posts per day to over 5,000 posts per day between January 3 and January 5, according to PeakMetrics. TikTok users posted AI-generated images, jokes, and "steal the look" breakdowns that itemized the outfit cost. The jacket and joggers together cost over $200. The specific zip-up was sold out in several sizes on Nike's US site. Nike declined to comment.
Read at Business Insider
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