"Recently named one of the best free streaming services of 2025 by TechRadar, Tubi is a free ad-supported streaming service offering a diverse range of movies and TV shows. This marks a significant step forward in delivering incremental reach, viewer engagement, and buyer-centric flexibility by bringing together Tubi's rapidly growing Australian audience with PubMatic's industry-leading programmatic infrastructure. Advertisers gain seamless access to premium, hard-to-reach streaming audiences along with real-time transparency, enhanced control, and measurable outcomes across high-quality video environments."
""With the cost-of-living crisis top of mind for many Aussies, ad-supported services like Tubi are becoming a clear favourite," said Jessica Gilby, general manager - digital, at News Corp Australia, Tubi's exclusive Australian partner. "Tubi gives audiences their entertainment fix without the price tag. As we supercharge the Australian expansion with fresh content and strategic collaborations like this one with PubMatic, we're enabling advertisers to reach incremental audiences on CTV delivered with one of the lightest ad loads in the market.""
PubMatic and Tubi have launched a collaboration enabling programmatic access to Tubi's premium connected TV inventory in Australia. Advertisers can reach incremental, hard-to-reach streaming audiences with real-time transparency, enhanced control, and measurable outcomes across high-quality video environments. Tubi offers a free ad-supported service with nearly 135,000 movies and TV episodes in Australia, the largest streaming content library in the region. No subscription is required and the viewer-first ad experience features low ad loads to maintain receptivity. The partnership aims to expand Tubi's Australian audience and provide advertisers buyer-centric flexibility and improved viewer engagement.
Read at Exchangewire
Unable to calculate read time
Collection
[
|
...
]