"With Super Bowl 60 done and dusted, YouTube has revealed the winners of its AdBlitz showcase, which highlighted all of the ad campaigns for the game, which was held on Feb. 8. Ads were ranked based on views and engagement before, during and after the game, highlighting both in-game and digital-first advertisers between Feb. 1 and Feb. 12. The insights can provide important lessons for brands in terms of what people are watching and engaging with, as well as what approaches grab the most attention."
"According to YouTube data, this topical campaign from e.l.f. Cosmetics, starring Melissa McCarthy, drove the most engagement during the tracked period. The comedy-based promotion saw almost 40 million views in the app. YouTube also included overall engagement in its metrics to decide on an ultimate winner for the event. YouTube also highlighted campaigns from Budweiser, Michelob, Jeep, Google and Salesforce as key winners, with Salesforce partnering with YouTube star MrBeast for its 2026 campaign, highlighting the rising power of online celebrities."
YouTube ranked Super Bowl 60 ad campaigns by views and engagement from Feb. 1–12, covering both in-game and digital-first advertisers. e.l.f. Cosmetics’ Melissa McCarthy spot led engagement with almost 40 million views. YouTube factored overall engagement into an ultimate ranking and highlighted winners including Budweiser, Michelob, Jeep, Google and Salesforce. Salesforce partnered with MrBeast for a 2026 campaign and executed a postgame million-dollar puzzle to leverage creator reach. Top campaigns used weeklong momentum with early drops and teasers, leaned into lo-fi vintage nostalgia in some spots, and tapped creator talent to maximize audience resonance.
Read at www.socialmediatoday.com
Unable to calculate read time
Collection
[
|
...
]