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36 Products You'll Start Using Daily And Soon It'll Feel Like They're An Extension Of Yourself

E.l.f. Cosmetics tubing mascara offers exceptional lengthening, smudge-proof wear, and easy removal, outperforming other brands while conditioning lashes.

I'm a makeup artist. I love the viral $23 Rare Beauty blush, but prefer this drugstore dupe for one-third of the price.

Both ELF and Rare Beauty offer high-quality blush options, but ELF provides a more affordable alternative without sacrificing performance.

48 Little Gifts You Definitely Deserve Right Now

E.l.f.'s new Lash Xtndr Tubing Mascara offers impressive volume, length, and smudge-proof wear, emerging as a favorite among users who prefer easy removal.

50 Little Gifts You Definitely Deserve Right Now

E.l.f.'s Lash Xtndr Tubing Mascara offers superior length, volume, and all-day wear without smudging, making it a standout choice in the mascara market.

36 Products You'll Start Using Daily And Soon It'll Feel Like They're An Extension Of Yourself

E.l.f. Cosmetics tubing mascara offers exceptional lengthening, smudge-proof wear, and easy removal, outperforming other brands while conditioning lashes.

I'm a makeup artist. I love the viral $23 Rare Beauty blush, but prefer this drugstore dupe for one-third of the price.

Both ELF and Rare Beauty offer high-quality blush options, but ELF provides a more affordable alternative without sacrificing performance.

48 Little Gifts You Definitely Deserve Right Now

E.l.f.'s new Lash Xtndr Tubing Mascara offers impressive volume, length, and smudge-proof wear, emerging as a favorite among users who prefer easy removal.

50 Little Gifts You Definitely Deserve Right Now

E.l.f.'s Lash Xtndr Tubing Mascara offers superior length, volume, and all-day wear without smudging, making it a standout choice in the mascara market.
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E.l.f. brings shopping to the speakeasy with Virtual Luxe Lounge

E.l.f. Cosmetics introduces the Virtual Luxe Lounge for immersive digital shopping, enhancing customer engagement and loyalty.

E.l.f. brings shopping to the speakeasy with Virtual Luxe Lounge

E.l.f. Cosmetics launches Virtual Luxe Lounge, a 3D shopping experience for its loyalty program members, enhancing digital engagement and innovative marketing.
#makeup

The Makeup Step Joey King Will Never, Ever Skip

Joey King's latest project features an e.l.f. Cosmetics commercial, highlighting her love for the brand's top-selling products.

The best waterproof eyeliners for lasting looks

Waterproof eyeliner is essential for long-lasting makeup, especially in hot conditions; Elf Cosmetics Intense H20 Proof Eyeliner Pen is a budget-friendly top choice.

The Makeup Step Joey King Will Never, Ever Skip

Joey King's latest project features an e.l.f. Cosmetics commercial, highlighting her love for the brand's top-selling products.

The best waterproof eyeliners for lasting looks

Waterproof eyeliner is essential for long-lasting makeup, especially in hot conditions; Elf Cosmetics Intense H20 Proof Eyeliner Pen is a budget-friendly top choice.
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This Beauty Brand Dropped An Album That's Perfect For When You're Getting Ready

e.l.f. Cosmetics blends music with beauty, releasing an album that reflects their audience's love for self-expression through both makeup and music.

How e.l.f. Cosmetics Is Advocating For "Fewer Dicks" To Be In Charge

e.l.f. Cosmetics' campaign highlights the need for diversity in corporate boardrooms, using humor to address a serious issue.

Can E.L.F. Cosmetics Become A Consumer Destination, Not Just A Brand? | AdExchanger

e.l.f. Cosmetics leverages its community engagement and innovative beginnings to carve a significant niche in the beauty industry.

Best Ads of the Week: Adidas collabs with The Stone Roses & Bodyarmor makes ad with AI

Expedia launched a new ad campaign to inspire people to see the Northern Lights
Elf Cosmetics featured Judge Judy in their Super Bowl ad

'Mean Girls' laughably slammed for blatant marketing of e.l.f. products

The new 'Mean Girls' musical movie has faced backlash on TikTok for excessive product placement of e.l.f. cosmetics.
Viewers have criticized the movie for being like a two-hour advertisement for the brand.

Elf Cosmetics' suspenseful new mockumentary investigates beauty bandits on the big screen

Elf Cosmetics has released a 15-minute true crime-style parody film called Cosmetic Criminals.
The film is a response to customer complaints about Elf products going missing under mysterious circumstances.
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