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I'm a makeup artist. I love the viral $23 Rare Beauty blush, but prefer this drugstore dupe for one-third of the price.

Both ELF and Rare Beauty offer high-quality blush options, but ELF provides a more affordable alternative without sacrificing performance.

50 Little Gifts You Definitely Deserve Right Now

E.l.f.'s Lash Xtndr Tubing Mascara offers superior length, volume, and all-day wear without smudging, making it a standout choice in the mascara market.

I'm a makeup artist. I love the viral $23 Rare Beauty blush, but prefer this drugstore dupe for one-third of the price.

Both ELF and Rare Beauty offer high-quality blush options, but ELF provides a more affordable alternative without sacrificing performance.

50 Little Gifts You Definitely Deserve Right Now

E.l.f.'s Lash Xtndr Tubing Mascara offers superior length, volume, and all-day wear without smudging, making it a standout choice in the mascara market.
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The best waterproof eyeliners for lasting looks

Waterproof eyeliner is essential for long-lasting makeup, especially in hot conditions; Elf Cosmetics Intense H20 Proof Eyeliner Pen is a budget-friendly top choice.

This Beauty Brand Dropped An Album That's Perfect For When You're Getting Ready

e.l.f. Cosmetics blends music with beauty, releasing an album that reflects their audience's love for self-expression through both makeup and music.

How e.l.f. Cosmetics Is Advocating For "Fewer Dicks" To Be In Charge

e.l.f. Cosmetics' campaign highlights the need for diversity in corporate boardrooms, using humor to address a serious issue.

Can E.L.F. Cosmetics Become A Consumer Destination, Not Just A Brand? | AdExchanger

e.l.f. Cosmetics leverages its community engagement and innovative beginnings to carve a significant niche in the beauty industry.

Best Ads of the Week: Adidas collabs with The Stone Roses & Bodyarmor makes ad with AI

Expedia launched a new ad campaign to inspire people to see the Northern Lights
Elf Cosmetics featured Judge Judy in their Super Bowl ad

'Mean Girls' laughably slammed for blatant marketing of e.l.f. products

The new 'Mean Girls' musical movie has faced backlash on TikTok for excessive product placement of e.l.f. cosmetics.
Viewers have criticized the movie for being like a two-hour advertisement for the brand.

Elf Cosmetics' suspenseful new mockumentary investigates beauty bandits on the big screen

Elf Cosmetics has released a 15-minute true crime-style parody film called Cosmetic Criminals.
The film is a response to customer complaints about Elf products going missing under mysterious circumstances.
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